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9 February 2010
Back on the road to make a strike with Ypsilon Promo. www.LanciaYpsilon.com
The new www.LanciaYpsilon.com, created by Bitmama, narrates the stopovers of a unique Fashion Trip, a virtual ride full of surprises passing through the Mojave Desert to Las Vegas and on to Los Angeles. Each leg of the journey will be illustrated by its own section of the website, which will go online at the same time as the campaign is launched via traditional media outlets.
After its dreamlike journey through the universe of the world’s best loved fables, the Lancia Ypsilon is changing its setting to return to the road with two new travelling companions: Vicky and Cristina, the wry and disenchanted stars of the campaign that will be launched simultaneously in the press, on TV and on the web.
The story of the journey taken by Vicky, Cristina and Lancia Ypsilon will be told by a virtual blackboard that can be navigated by pointing the mouse or in drag mode, in a patchwork of thoughts, photographs, videos and a soundtrack with a wonderful playlist accessible in streaming audio.
The navigation menu is straightforward and comprehensive, redesigned yet faithful to a brand philosophy that represents a perfect balance between heraldic elegance and a fiery Amazon-like temperament. The Full Screen option enables the perfect display of even the most minor internal and external details. The car configurator is another impressive feature, equipped with a tool that enables users to scan the Ypsilon from all possible angles. Overall, there is a feeling of essentiality and refinement, in keeping with Lancia’s traditional style.
The new www.LanciaYpsilon.com website is now online and supported by a high impact banner campaign on the home pages of the main car publications and some of Italy’s best known websites. The campaign invites people to make a Strike! with the "Ypsilon Promo" initiatives, which provide incentives even without part exchange as well as free GPL systems over the entire ECOCHIC range.