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Lancia and Chrysler are online together:
www.lanciachryslerexperience.com. A site created by
Bitmama , Reply Group’s agency focusing on digital communication, to tell of the merger of two big companies and their industrial project.
The new reality of a common path is visually represented with the metaphor of an encounter: two coloured lines chase and look for each other.
Each time that their paths cross, they generate a new section of contents where Lancia and Chrysler express, in words and images, the synthesis of their respective fundamental values. Ecology and Power. Design and Functionality. Technology and Craftsmanship. Elegance and Strength.
The very particular user interface is developed vertically and can be surfed in “drag” mode or with the keyboard arrows.