Solution
On the new, global GfK website, interested parties will find information regarding all of the services and products of the market researcher, such as a wide range of sector-specific studies and the consumer climate index. The multilingual website is aimed at existing customers, potential customers and applicants.
Triplesense Reply has completely redesigned the portal as a dynamic dashboard in order to provide all visitors with relevant content. The adverts on the contents page are generated based on taxonomies which have been set in advance. Visitors and GfK customers can now choose information relevant to them from a wide variety of studies, insights, case studies and contributions in a much more convenient manner. Depending on whether they want to find out more about a specific sector or solution, such as for ensuring business success, the portal displays appropriate contributions and contacts – for the desired country and respective language (currently for 68 countries in 28 languages).
TYPO3 is used as the content management system, providing editors with automatic workflows as well as the option of incorporating their own content for local markets. The GfK Nation Brands Index and TEMAX microsites went online at the same time as the international web platform relaunch. The microsites on the Connected Consumer Index, Consumer climate, GfK Datalab and the 2015 financial report were given staggered launch dates. The Connected Consumer Index shows for example to what extent, and with which devices, the users around the globe network with each other, even with digital content.