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With its head office in Nuremberg, GfK is the largest market research institute in Germany and one of the largest market research companies in the world. Its aim has been to create a worldwide standardised website which would allow every visitor to see targeted content together in one place. To support the marketing, users were to receive access to the appropriate GfK contact.
Triplesense Reply developed a portal for market research company GfK with special microsites: including Nation Brands Index, TEMAX Report, Connected Consumer Index, GfK Datalab.
On the new, global GfK website, interested parties will find information regarding all of the services and products of the market researcher, such as a wide range of sector-specific studies and the consumer climate index. The multilingual website is aimed at existing customers, potential customers and applicants.
Triplesense Reply has completely redesigned the portal as a dynamic dashboard in order to provide all visitors with relevant content. The adverts on the contents page are generated based on taxonomies which have been set in advance. Visitors and GfK customers can now choose information relevant to them from a wide variety of studies, insights, case studies and contributions in a much more convenient manner. Depending on whether they want to find out more about a specific sector or solution, such as for ensuring business success, the portal displays appropriate contributions and contacts – for the desired country and respective language (currently for 68 countries in 28 languages).
TYPO3 is used as the content management system, providing editors with automatic workflows as well as the option of incorporating their own content for local markets. The GfK Nation Brands Index and TEMAX microsites went online at the same time as the international web platform relaunch. The microsites on the Connected Consumer Index, Consumer climate, GfK Datalab and the 2015 financial report were given staggered launch dates. The Connected Consumer Index shows for example to what extent, and with which devices, the users around the globe network with each other, even with digital content.
The portal is a highly modern and fully dynamic platform that is groundbreaking in the market research sector. gfk.com provides the user with relevant tag-based and cross-platform market and user information based on the users' entries and geographic location. The visitor receives current trends and topics on the home page. Users access locally relevant content and gain a general overview. Marketing benefits from the display of the appropriate sector and country contacts. The various microsites such as those on the TEMAX Report, Connected Consumer Index, consumer climate, Nation Brands Index, GfK Datalab or 2015 financial report cover specialist subject areas.