Brand Engagement

Avvio Reply

Avvio Reply is the UK company specialising in Brand Engagement and Internal Communications.

Avvio Reply's purpose is to realise the full value of a company's employees. Avvio Reply develops effective internal communications to articulate strategy and vision in a meaningful way enabling employees to understand, connect and realise their role in it.

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Full Service Digital Agency

Bitmama

Bitmama is one of the most important Digital creative Agencies in Italy.

By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach. Bitmama specialises in consulting and conceptual design for Digital Branding.

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DIGITAL SERVICE DESIGN & CUSTOMER EXPERIENCE

Triplesense Reply

Triplesense Reply is the specialist for Digital Service Design and Customer Experience in commercial and end customer markets.

Triplesense Reply designs digital touch point experiences for a perfect user experience: this applies to classic online projects such as websites and portals as well as Mobile solutions, e-commerce, Individual Applications or Social Media projects.

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27.07.2021

News & Communication

Reply Creative Challenge 2021: with an idea developed for easyJet, a team of young students from Politecnico of Milan wins the competition

With the project “easyDream”, team Watermelon won the 2021 edition of the Creative Challenge, the largest team-based competition in Europe for students and young creatives and part of the Reply Challenges program.

Customer Contact

Case Study

DIGITAL CUSTOMER CARE TRANSFORMATION

Vodafone leveraged Reply to accelerate the development of TOBi globally and demonstrate the value of digital customer contact channels through a data-driven approach.

Reply is working with Vodafone to bring data to the forefront

DIGITAL CUSTOMER CARE TRANSFORMATION 0

CRM & Customer Experience

Best Practice

CRM and CX with Reply

Reply's approach to the CX journey is based on a “symphony orchestra” which ensures that every element is connected and optimised – from the CX architecture, to digital design and UX. This approach allows Reply to understand, design and implement complex CRM and Customer Experience solutions.

Reply is a Leader in 2021 Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide

CRM and CX with Reply 0

01.07.2021

News & Communication

Reply named a Leader in the May 2021 Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

For the second year in a row, Reply has been positioned as a Leader by Gartner, the world’s leading research and advisory company, in their Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide.

DIGITAL MARKETING

Case Study

ECB, The cricket goes social: a winning marketing campaign with the Facebook Conversion API

Thanks to Threepipe Reply support - the Reply Group’s UK brand-performance agency with specialists across data, search, media, PR, creative and technology - ECB has recently started a new project in order to adapt the brand to Facebook’s new tool ‘The Conversion API’.

TikTok

Case Study

#TAPANDMOVE CHALLENGE

With the support of Triplesense Reply, Skrill and AC Milan decided to run the campaign on TikTok, the leading destination for short-form mobile videos.
TikTok, the social media phenomenon of the past year, includes challenges as one of its top trends, and Triplesense chose to launch a challenge using the funny and easy-to-follow hashtag #TapAndMove.

#TAPANDMOVE CHALLENGE
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DIGITAL MARKETING

Best Practice

ADVERGAME

Thanks to the extensive experience acquired in the B2C field, with the development of popular video games, as well as in the B2B domain, with the creation of learning software strongly specialised in the XR field, Infinity Reply designs and develops advergames and interactive 3D applications that integrate augmented and virtual reality, leveraging the latest technologies to create innovative digital experiences.

ADVERGAME 0

PROMO ON PACK SOCIAL AMPLIFICATION

Case Study

KELLOGG’S EXTRA MATCH AND KRAVE PARTY

Xister Reply engaged users by leveraging on what they love the most: music. For the “Extra Match” activity, Xister Reply involved a few Italian singers and asked them to share their passion for music by making a cover of the other’s song. In the meantime, famous DJs were entertaining younger fans through live DJ sets on Instagram.

27.05.2021

News & Communication

Reply stays at the top of the list: Reply - Digital Experience is the largest agency and company group in the BVDW Internet Agency Ranking

For the third year in a row, the Reply - Digital Experience agency and group of companies topped the revenue ranking of the Bundesverband Digitale Wirtschaft (BVDW).

Digital Experience

Best Practice

Number one in Digital Experience

Based on the renowned Internet Agency Ranking of the German Association for the Digital Economy (BVDW) Reply - Digital Experience is the largest company group for the third time in a row. Providing full-service in the field of Digital Experience Reply was able to provide the right answers to the complex questions of this time and help brands to adapt quickly to the new normal and remain truly relevant to their customers.

Number one in Digital Experience 0

Lifestyle App

Case Study

The new Pam Experience

As one of the biggest German influencers in the field of fitness, health and beauty, Pamela Reif wants to make contact with her fans as genuinely and intimately as possible – and independently from the algorithms of the social media feeds. In collaboration with Open Reply she has found the right way to achieve this: with a dedicated app that allows fans and followers to interact with Pamela exclusively.

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REPLY MARKET RESEARCH HUB

Research

NEW INTERFACES, ZERO INTERFACES

Which new interface technologies can we expect to see coming to prominence in our ‘new normal’? We launched a research project based on analysis of the main studies, scientific articles and patents published in the last two years, integrated with the experiences of Reply companies in supporting’ their customers.

Discover emerging technology trends of interfaces

NEW INTERFACES, ZERO INTERFACES 0

22.02.2021

News & Communication

“Everything-as-an-interface” is the new paradigm resulting from Reply’s “New Interfaces, Zero Interfaces” Research

The pandemic has accelerated the trend of adopting new interfaces in both consumer and professional fields, according to Reply’s new research “New Interfaces, Zero Interfaces”, based on Reply’s Trend SONAR proprietary data-driven platform.

MARKETING AUTOMATION

Best Practice

post-pandemic marketing: towards new automation strategies

While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.

customer-centric design

Case Study

Sweet experiences on every screen

Krispy Kreme is reaching a bigger audience than ever by bringing joy to every step along the customer journey. Sagepath Reply developed a plan to align with each business stakeholder and progressing with a collaborative and iterative process to define and develop a digital ecosystem with a fun, easy-to-use path to purchase.

user experience

Case Study

Navigating a smoother user experience

The new online destination for MarineMax, the nation’s largest publicly traded recreational boat and yacht retailer, created a hub to unite people through a shared love of the boating lifestyle. Leveraging Sitecore, Sagepath Reply focused on creating a more engaging experience that simplified the selection process through enhanced search tools.

Digital Marketing

Article

The Customer Experience Conductor

Pure communication specialists clear the desk for tech-savvy customer experience conductors. Along the customer journey they orchestrate communication and experiences across all touchpoints and offer the customer an all-embracing experience with a brand, product or service – customer-centric, data-based and supported by tools that employ machine learning and artificial intelligence.

Digital Experience

Research

Leader in Digital Experience services

Reply is one of the leading full-service providers of Digital Experience Services (DXS), according to the first-ever industry survey of “Digital Experience Services providers in Germany” by the market research company Lünendonk.

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Voice assistant

Case Study

"Alexa, ask cook garofalo for the recipe of the day"

Pasta Garofalo in collaboration with Cook, the Corriere della Sera’s cooking site, decided to rely on Xister Reply’s extensive experience and on Alexa'’s conversational AI technology capabilities to create a kitchen voice assistant close to the consumer.

Human Machine Interfaces

Service

The Rise of Conversational Interfaces

More and more often people have to communicate with machines – and vice versa. But the change from "screen design" to "voice design" holds many pitfalls. Reply's Voice Machine Interfaces initiative offers companies one-stop expertise and consulting to implement a Voice First strategy in a meaningful way.

Digital Commerce

Research

The next generation of Digital Commerce

Reply is permanently carrying out studies to anticipate trends and explore key-strategies. Emerging technologies and techniques can unlock the potential of digital commerce, turning shopping applications into emotional shopping experiences.

UNLEASHING CREATIVITY AND HARNESSING TECHNOLOGY ARE THE CHALLENGES OF THE FUTURE

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26.05.2020

News & Communication

Reply - Digital Experience Companies maintain the lead in the BVDW Internet Agency Ranking

For the second year in a row, the Reply - Digital Experience corporate group of agencies and tech companies has achieved the top ranking of the Bundesverband Digitale Wirtschaft (BVDW) e.V. (German Digital Industry Association) with the highest turnover in Germany.

Digital Experience

Service

Human Centered Creativity and Technology

The goal of Reply Digital Experience is to create sustainable customer journeys. From end-to-end customer engagement to commerce solutions, the offer includes innovative technologies, data-driven insights and active creativity. Transformation consulting, CRM and service design are additional key areas.

Human Centered Creativity and Technology 0

22.05.2020 - 24.05.2020 / ONLINE

Event

Reply Creative Challenge 2020

The Reply Creative Challenge is a team-based competition open to students and creatives from all over the world who compete in the development of a creative concept assigned by a jury of experts.

challenges.reply.com

FIND OUT THE WINNERS!

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DIGITAL BRANDING

Case Study

XME Dindi Intesa Sanpaolo

The new electronic piggy bank to teach children the value of money and savings. In the educational toy culture, XME dindi offers a game-based experience to actively inspire children’s education. Three Reply Group companies partnered with Quercetti, a leading manufacturer of Made in Turin educational toys, to design XME dindi.

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LEAD GENERATION

Case Study

1000 Dealers and a Single Digital Programme

The challenge faced by the FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.

VR & AR

Best Practice

Collaborative Work with Virtual Reality

Online meetings are practical: they are quick to set up, do not require any special technology and do not involve any travel time. But they do have a certain bland aspect: the interactivity of a face-to-face meeting is lost. Infinity Reply's solution: Virtual workspaces supported by immersive technologies.

Customer Care

Research

CUSTOMER SATISFACTION IN THE DIGITAL AGE

Sprint Reply has conducted a study to research the field of Digital Customer Care (DCC) by performing in-depth interviews with digital customer service executives of large German corporations as well as Digital Experience technology suppliers. Furthermore, a technical benchmarking analysis of both B2C web and mobile services has been conducted.

CUSTOMER SATISFACTION IN 
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Humanizing Technology

Best Practice

Virtual Influence

The quest for increasingly “humanized technology” is more than a major key to finally integrating chatbots as natural companions in our everyday lives, it also represents an opportunity to enter a whole new world of human-machine communication. Elbkind Reply introduces the new age of creative tech and social media with the potential to bring machines and people closer together than ever before.

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DIGITAL MARKETING

Case Study

Positioning the health insurance company AOK Bayern as a crisis-proof partner

Elbkind Reply designed a digital education campaign on the subject of the Coronavirus for AOK Bayern. The campaign positions the health insurance company as a reliable source of vital information about COVID-19 for the Bavarian region.

Digital Experience

Case Study

A modern digital experience for pencils with a long history

Neveling Reply is the International Technical Lead Agency for CMS and e-commerce at Faber-Castell. In this role the agency accompanied the long-standing company on its way towards digitisation with the design of a new website with an integrated web shop.

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DIGITAL MARKETING

Case Study

Martech and big data: Vodafone strengthens omnichannel for B2B

Vodafone Business Italia has, thanks to Reply’s consultancy, implemented the use of martech solutions by introducing the application of data science methodologies to adopt machine learning and artificial intelligence models with the aim of better understanding its customers and optimising journeys.

5G and VR

Best Practice

5G as a boost for virtual reality in companies

Many companies are already experimenting with prototype devices and simulated 5G scenarios. Together with a customer from the automotive industry, Infinity Reply and Spark Reply have tested the technical limits of 5G, especially for the use of AR and VR in pre-sales scenarios for passenger vehicles.

5G for Virtual Reality

VR & AR

Best Practice

AR & VR: Don't forget the user during development

New technologies are easiest to establish when they can be integrated intuitively into the everyday lives of the end users. This is something that developers in the VR and AR area are currently experiencing. At the moment, they are dealing with the development of applications that can be integrated seamlessly into the everyday behavioural patterns of consumers. Ralf Schimmele, partner at Infinity Reply, knows the best way to make this work.

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DIGITAL MARKETING

Case Study

WINDTRE Business is partnering with its Sales Network to boost B2B marketing

A digital sales network dedicated to business telephony services, enhanced by lead generation tools and customized online advertising campaigns: this was the project carried out by the Business division of WINDTRE in collaboration with Like Reply, a Reply group company specialized in Data-Driven Digital Marketing.

Case Study

How to be successful on Amazon? Get a load of your reviews!

The creative agency of Reply, Bitmama, and the data driven marketing company Like Reply work together for a 360° strategic consultancy dedicated to the Amazon world.

How to be successful on Amazon? Get a load of your reviews! 0

DIGITAL MARKETING

Case Study

Costa Crociere: personalised digital experiences to attract new customers by retaining the customer base

Today, Costa Crociere, thanks to the technical consultancy of Aktive Reply - the Reply Group company specialized in design, development and implementation of Digital Experience Management solutions - is able to manage all websites in 13 different languages in the 19 markets in which it operates - as well as a proprietary app and various interactive monitors on board the Costa Smeralda flagship.

Digital experience

Article

VALUE IN GAMING

Avvio Reply created a leaderboard within the game that identified users by shop, region and area, as well as the fastest individual race time. In doing so, this simultaneously created a team spirit whilst also bringing William Hill together across the nation.

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Web App

Article

SIMPLIFYING SALES FOR VODAFONE

Avvio Reply created an interactive web app that brings to life the interconnected nature of Vodafone’s huge range of products, propositions, solutions and services. The web app walks sales staff through interactive customer journeys where they are able to explore details on products and services and how to up-sell.

SIMPLIFYING SALES FOR VODAFONE 0

DIGITAL MARKETING

Case Study

An analytic platform combining data science and marketing intelligence processes for BMW

Thanks to the support of TD Reply, BMW Group has created an interactive dashboard that incorporates insights serving diverse purposes: from measuring and understanding BMW’s digital brand and product perception, to observing and identifying relevant trending topics, and monitoring the brand’s channel, campaign and touchpoint performances.

Customer Experience

Best Practice

Humanizing Digital

We develop digital solutions, which suit people’s needs and thus help make their lives easier. The new mission and the associated growth is also reflected in the Internet agency ranking of the BVDW. Triplesense Reply is in 4th place together with other digital companies in the Reply Group, with "Reply – Digital Experience". Triplesense Reply is the leading digital agency within the Reply Group in Germany.

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Humanizing Digital 0

Digital Experience

News & Communication

GIRO D’ITALIA 2020, FIND THE RIGHT KEY & DRIVE SAFE – EVENT’S WAY & TOYOTA

The Event’s Way communication agency and Infinity Reply joined Toyota, the official car company of the famous 2020 Giro d’Italia cycling grand tour, in the launch of the new Toyota Yaris Hybrid, entertaining users for the various stages of the race. Infinity Reply developed two advergames to support the initiative: Find the right key, an advergame that allowed users to potentially win prizes on the spot, and Drive safe, a racing game designed to present the features of the new Toyota Yaris Hybrid to users, in a non-intrusive way. To play and win the gadgets, users had to provide certain pieces of personal data or to book a test drive.

Immersive Technologies

Best Practice

HOW TO MAKE VIRTUAL REALITY YOUR BUSINESS MODEL

Now is the time to break away from pure analogue reality and enhance experiences with virtual components. But are you ready to fully utilize the possibilities of the digital transformation for improved user experiences and to incorporate virtual, augmented or mixed reality (XR) into your business model?

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Web-App

Case Study

Guiding employees through change

TFL were going through a period of huge change from both an infrastructure and organisational point of view and staff were being bombarded with new information all the time. Avvio Reply worked with TFL to develop a solution to help staff understand their new roles and organisatonal structure, while also educating them about the proposition and strategy behind it.

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Restart your Business

Best Practice

Reshape customer experiences for the new normal

Now is the time to redefine your Customer Experience by designing new products and services to be distributed across all channels, with communication plans that are aligned with the business after a challenge like COVID-19.

Emotional Digital Experience

Case Study

Global dialysis service portal for Fresenius Medical Care

Fresenius Medical Care's new dialysis service portal offers customised content and relates emotional stories that address every target group worldwide. Thus, the portal helps to improve the lives of dialysis patients and represents a benchmark for competitors. Triplesense Reply developed the concept for the service portal, which presents emotional stories and facts on dialysis.

Global dialysis service portal for Fresenius Medical Care 0

29.05.2019 - 30.05.2019 / Milan

Event

Netcomm Forum 2019

Reply takes part in the Netcomm Forum 2019, the main Italian event focused on eCommerce and retail.

Reward Recognition

Case Study

Putting recognition in employees hands

Telefonica wanted to introduce a new employee recognition scheme for its work force, to complement the launch of the new corporate strategy. Telefonica’s values and culture focuses on the belief that the possibilities of technology should be open to everyone. Avvio Reply worked with Telefonica to create a recognition scheme that echoed these values, as well as encouraging peer-to-peer communication and recognition across the business – anytime, anywhere.

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Game Changing

Case Study

Game changing product launch

A simple objective - engage and educate a workforce of over 25,000 people with the new offering to produce an army of advocates. Avvio Reply partnered with Sky to internally launch their new market changing proposition, Sky Mobile. Creating multiple physical and digital installations around Sky, Avvio Reply took a three-phase approach leading up to the announcement and launch of the new service – Educate, Inspire, Advocate.

Game changing product launch 0

03.04.2019 - 04.04.2019 / LUXEMBOURG

Event

ARCH SUMMIT 2019

Reply takes part in the Arch Summit event, the premier event for connecting tech startups with corporate decision-makers, which will be held in Luxembourg on 3-4 April.

Curated Entertainment

Case Study

Sky: Environmental Branding

Inspired by the Royal Academy summer exhibition Avvio Reply worked with Sky to turn their shiny new Hub building into a gallery like environment. Sky people loved their new working environment and as a result Avvio Reply is now responsible for branding the ever growing Sky campus.

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Automotive

Product

The Sitecore Experience platform for the automotive sector

Cluster Reply has exploited the innovative characteristics of connected devices to create a solution for enhancing customer experience in the automotive sector. The solution is based on the integration of the Sitecore Experience platform with Microsoft Azure Cloud services.

Strategy Cascade

Case Study

Bringing BP's strategy to Life

In an industry facing ongoing change and volatility, BP Shipping identified a need to rearticulate their strategy to reposition their function within the wider BP context. Avvio Reply worked with BP to produce an engaging way to communicate this strategy both onshore and offshore across all regions. The strategy cascade workshops were a big success, with an overwhelmingly positive employee response as the strategy was accessible to all.

Bringing BP's strategy to Life 0

Product Launch

Case Study

Getting Sky clued up for Q

With an upcoming release of the highly-anticipated Sky Q product, Sky looked to Avvio Reply to guide them through their biggest product launch for over 10 years. Sky’s objective was to ensure over 25,000 people ranging from field based engineers, contact centre staff and head office understood the new proposition and the how Sky Q would set apart from its competition. Avvio Reply developed a strategy to empower employees with the tools to talk confidently, sell and become advocates of Sky Q across the business.

Getting Sky clued up for Q 0

Live Well

Case Study

It's easy to live well at Sky

Sky prides itself on being a great place to work. In addition to a fantastic work environment, Sky offers employees a great selection of healthy and affordable food and drink at all Sky sites. Avvio Reply developed a campaign to raise awareness amongst employees and ensure they understood the benefits of their Live Well range and how easy it is to Live Well at Sky everyday!

eCommerce design

Case Study

Monsoon & Accessorize eCommerce

As a way to dramatically improve their online ecommerce platform, Monsoon & Accessorize wanted to increase the customer’s online experience. Open Reply applied its creative thinking across their desktop, mobile and tablet channels to ensure the same branding and level of customer experience was as premium as possible. Open Reply developed each platform step-by-step and optimised our UX technology to ensure a personal and seamless online experience.

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Relationships

Case Study

Building a community of leaders

Engaging senior leadership members is vital to any large business. Nationwide understood this and wanted to create an experience that not only delivered the key priorities but also left leaders with a memorable take away message. Alongside this, Avvio Reply also faced the challenge of getting senior members to connect with each other and create meaningful relationships that would allow them to all work more holistically moving forward.

Leadership Event

Case Study

Buidling on the vision

Nationwide required a Leadership event with a difference. They wanted to take their audience out of their comfort zone and create an event that energised them to be bold and make creative decisions. Avvio Reply proposed the core theme ‘Fresh Thinking’, and tailored the one-day event around this thought. The event was a great success, with overwhelmingly positive feedback scores from attendees.

Buidling on the vision 0