Triplesense Reply launches Leo: the AI Virtual Assistant for BYD

Turin, 28th July 2025

Triplesense Reply announces the launch of Leo, the AI virtual assistant developed for BYD, a global leader in electric and hybrid vehicles. Leo is an empathetic and knowledgable conversational AI avatar, designed to help customers discover their ideal electric vehicle, simplifying the decision-making process and building trust through natural and personalised interactions.

A unique and personalised shopping experience
Leo stands out for its ability to guide users in an intuitive and engaging way, focusing on crucial specifications such as range, charging times, and driving habits. Thanks to its dynamic and generative interface, Leo adapts the conversation flows in real-time, responding precisely to each customer’s needs and creating a stress-free, mindful shopping experience.

Creativity and innovation in service of electric vehicles
The Triplesense Reply team has carefully handled every aspect of the project, from creative conception to technical execution:

• Creative Concept: development of a distinctive concept for the project.
• Tone of Voice: creation of a language that reflects BYD‘s identity and enhances user interaction.
• Design: a simple, fluid, and engaging user experience.
• Technical Infrastructure: implementation of advanced AI models for the Large Language Model, voice synthesis, and avatar video streaming.
   

Backend and Frontend development

• Database Construction: organising and connecting data to ensure consistent, relevant content.
• Conversational Flow Definition: structuring interactions for a natural, human-like experience.
• Smart Integration of Content and Tools: Leo retrieves information, images, and videos from two distinct databases in real-time, aligning responses with the conversation. When relevant, it proposes custom tools (such as simulators, configurators, or comparators) and guides the user toward the most suitable exit points, based on their needs and stage in the journey.

A step forward in the automotive industry
With Leo, BYD offers its customers a new way to interact with the brand, where AI technology becomes a key ally in the vehicle selection process. The virtual assistant not only enhances the shopping experience but also strengthens the bond of trust between BYD and its consumers.

Availability
Leo is available on the official BYD website and represents a cutting-edge technological solution in the world of electric vehicles, designed to simplify and personalise the shopping experience.