Reply Named a Finalist for 2021 SAP® Pinnacle Award in the Customer Experience Category

12 May 2021

Reply today announced that it has been recognized by SAP as a finalist for a 2021 SAP® Pinnacle Award in the Customer Experience (Midmarket) category. The annual SAP Pinnacle Awards acknowledge the contributions of leading SAP partners that have excelled in developing and growing their partnership with SAP and helping customers meet their goals. Finalists and winners in 30 categories were chosen based on recommendations from SAP, customer feedback and performance indicators.

Filippo Rizzante, CTO of Reply, is pleased with the nomination: "The future and success of customer experience applications will be shaped by developments in the areas of voice control, artificial intelligence, machine learning and mixed reality. By combining creativity and technology, we realise digital customer experiences for international brands and industrial companies that strengthen the brand presence and improve efficiency and customer satisfaction. SAP's nomination is further evidence of our expertise - we are listed as a „Leader“ in the Gartner Magic Quadrant for CRM and Customer Experience and are recognised by customers and analysts as a leader for our extensive portfolio and high market relevance."

Thanks to its extensive international experience in implementing SAP software solutions, Reply can help companies optimise their activities and processes. To do this, Reply adopts an agile and integrated approach to the design and development of business information systems. In particular, in relation to the business components and the specific changes required by the digital transformation process of companies, Reply's expertise encompasses both traditional business processes and the latest SAP technologies in the areas of Customer Experience and Industry Cloud, as well as IoT, Machine Learning, Big Data and Analytics, in order to make innovation cost-efficient and quickly usable for companies.

SAP Pinnacle Awards shine a spotlight on distinguished partners to acknowledge their dedication to teamwork, exceptional innovation and capacity to help customers achieve their goals.

Reply [MTA, STAR: REY, ISIN: IT0005282865] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors.

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