Reply will participate as Host Sponsor at the Automotive News Europe Congress, the leading event for the automotive sector, which will be held in Turin on 11 and 12 June 2025.
Reply will participate as Host Sponsor at the Automotive News Europe Congress, the reference event for the automotive sector, which will be held in Turin on 11 and 12 June 2025.
With the theme ‘Driving the Future: Innovation and Transformation in the Global Automotive Industry’, the congress will bring together over 200 industry leaders from more than 100 companies to discuss the challenges, opportunities and trends that are redefining the future of mobility globally.
On the occasion of the Automotive News Europe Congress 2025, Reply opens the doors of Area42, the cutting-edge laboratory dedicated to research and technological development.
On June 11 , conference participants will have the opportunity to explore the most advanced technologies in various sectors such as robotics, artificial intelligence, industrial automation and smart mobility, through interactive demos and insights by Reply experts.
On June 12 at the Turin Automobile Museum, Tatiana Rizzante, CEO of Reply, will be the protagonist of a fireside chat, during which the crucial role of artificial intelligence will be explored.
During the meeting, topics such as Silicon Shoring, agentic solutions and digital experience will be addressed, with the aim of showing how AI can make automotive solutions more efficient, scalable and engaging.
In the panel “How AI is Reshaping Retail, Manufacturing and Autonomous Driving”, Filippo Rizzante, CTO of Reply, and Pietro Gorlier, CEO of Comau will discuss the impact of AI on new business opportunities and autonomous mobility.
It will be a moment of discussion to analyse the challenges and opportunities related to AI and to reflect on the emerging skills required in this evolving sector.
During the event, Reply will present its expertise in the automotive sector focusing on three fundamental pillars:
Silicon Shoring for Software Defined Vehicle: solutions to outsource and optimize software development along the supply chain, ensuring scalability, efficiency and end-to-end control.
Agentic AI: agent-based architectures and solutions to automate complex decision-making processes, from design to production, improving operational efficiency and responsiveness.
Marketing & Digital Experience: digital humans, product configurators and Generative AI for the automatic creation of content, aimed at offering personalized and engaging experiences on all channels.
Within the Museum's exhibition area, it will be possible to discover live demos of our solutions, from software development platforms to conversational interfaces, and to discuss with our experts.