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Explore how brands can rethink search visibility across SEO, SEA, GEO, GEA, and AI-powered search experiences.
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Acknowledgment
Rethinking DX in the age of agentic AI: Reply is among the market leaders
The latest Lünendonk study confirms our strong market position. With creative concepts and in-depth data and AI expertise, we design intelligent, personalized customer experiences that win people over.
AI agents are taking center stage: 48% of B2B companies and 63% of B2C organizations have them high on their strategic roadmap. Is your customer journey ready for this shift?
New players are entering
the customer journey
AI agents are reshaping how customers discover information, evaluate options, and execute purchases. Alongside websites, mobile apps, and traditional search engines, these intelligent assistants are emerging as primary interfaces between brands and consumers—answering inquiries, recommending personalized products, and executing end-to-end commerce and service workflows within defined parameters.
This shift fundamentally alters digital experience design. To remain competitive, organizations must optimize their ecosystems for both human users and AI systems. Establishing clean data architectures, structured content repositories, and secure APIs for agent interaction is essential. Brands that build these capabilities will engage audiences more effectively, hyper-personalize touchpoints, and unlock next-generation digital sales channels.
Companies are investing in the next phase of digital experience
Executive willingness to invest remains high: According to the Lünendonk study “The Market for Digital Experience Services in Germany,” organizations are advancing their digital portfolios while putting the technical and organizational prerequisites in place for scaled AI deployment.
Prepare your business for the next era of digital experience. The Lünendonk report offers strategic benchmarks on emerging market dynamics and investment priorities.
Reply brings together the expertise needed for this transformation
The Lünendonk research provides clear transparency across the provider landscape, simplifying partner selection for enterprise leaders. Evaluating IT consultancies, management advisories, and digital agencies across market presence, service depth, and client feedback, the study once again positions Reply among the market leaders in Digital Experience Services.
Reply stands out through its broad service depth and specialized AI capabilities. Uniting strategic consulting, creative design, data engineering, and technical implementation through its network of expert companies, Reply delivers end-to-end customer experiences where content, data, and AI applications operate in sync across marketing, commerce, and service.
Our expertise for your success
Real-world deployments illustrate how Reply translates emerging tech into measurable business value:
Three trends decision-makers
should know about
Make your customer journey AI-ready
Elevate your digital presence, engage target audiences, and streamline commerce and service operations. Reply delivers the strategic, creative, and technical capabilities required to scale your digital experience - from initial concept to production rollout.
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Lünendonk & Hossenfelder has been analysing European business-to-business (B2B) service markets since 1983. The market researchers focus on the following sectors: management and IT consulting, auditing, tax and legal consulting, facility management and maintenance as well as personnel services (temporary employment, staffing). For decades, the market research and consulting company has been publishing the "Lünendonk lists and studies", which are regarded as market barometers.