A new model of commercial prospecting: personalized and efficient with GenAI
From brand storytelling analysis to multi-level quality control, up to real-time lead prioritisation: Saverglass makes its international prospecting more personal, faster, and more effective.
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The challenge
Scaling qualified prospecting without losing the personal touch
As Saverglass pursued growth across multiple international markets in the wine and spirits sector, its commercial teams faced growing pressure to generate a steady flow of qualified opportunities. Sales representatives could not keep spending hours researching each account and drafting bespoke first-touch messages one by one. Marketing needed a way to preserve brand tone and consistency while giving sales a scalable pipeline of qualified prospects. The objective was to increase commercial efficiency without compromising the quality of every single interaction.
THE SOLUTION
A personalization engine built around brand storytelling and governance
To address this, Saverglass partnered with Like Reply to design an approach combining commercial efficiency, automation, and large-scale personalization, powered by Generative AI. Rather than relying on generic templates, the strategy was built to read each prospect's own brand narrative and turn it into a genuinely relevant first message, framed by strict quality control before moving to scale.
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How we did it
Scaled across markets, prioritized in real time
The initiative was led by Saverglass’ central marketing team, which scaled the approach across multiple target countries - Denmark, the United Kingdom, Spain and Portugal, with the United States planned as the next step - while GenAI generated multilingual, culturally adapted content aligned with Saverglass’ brand guidelines. Once live, sales representatives received real-time notifications whenever a prospect opened or clicked on an email, allowing them to prioritize follow-ups and engage at the right moment with personalized messages. At the same time, the marketing team could identify the most engaged prospects and flag them as hot leads, improving coordination between marketing and sales and accelerating the sales cycle.
THE RESULTS
Faster, more relevant prospecting, with results to match
The hyper-personalized approach delivered a clear uplift across every stage of the funnel. Beyond the numbers, the campaign improved coordination between sales and marketing, giving representatives better-informed prospects and faster-moving opportunities. In Denmark, several meetings quickly led to confirmed orders.
With this hyper-personalized approach developed together with Like Reply, we achieved rapid and tangible business results, particularly in Denmark, where several meetings quickly led to confirmed orders.
Julie Pourfilet
Digital marketing manager, Saverglass
Saverglass is a global leader in the design, manufacturing and decoration of premium glass bottles for the wine, spirits, fragrance and premium beverage industries. Operating internationally, the company partners with some of the world's leading brands, combining industrial excellence, innovation and craftsmanship to create high-value packaging solutions.
Like Reply helps marketing and sales teams combine technology, data, and customer experience to build more effective customer engagement. Our work spans marketing automation, CRM, customer journey management, SEO/GEO, AI agents and digital experience platforms, helping organizations improve how they reach, understand, and engage customers across both human- and AI-driven channels.