Saverglass teams with Like Reply to scale global B2B prospecting through generative AI

September 29, 2026

Saverglass, a global leader in the design, manufacturing and decoration of premium glass bottles for the wine and spirits industry, has collaborated with Like Reply to transform its B2B prospecting strategy through Generative Artificial Intelligence (GenAI). By combining Account-Based Marketing (ABM), AI-powered personalization and marketing automation, Like Reply enabled Saverglass to deliver highly relevant communications at scale while improving commercial efficiency. 

As Saverglass expanded across multiple international markets, its commercial teams faced the challenge of increasing the volume of qualified opportunities while reducing the time spent researching prospects and crafting personalized outreach. The objective was to preserve the quality of customer interactions while scaling prospecting activities without increasing operational workload. 

To address these challenges, Like Reply designed and implemented a GenAI-powered personalization framework capable of automatically analyzing prospects' websites, identifying their brand positioning and storytelling, and generating tailored outreach messages aligned with each company's identity and communication style. Every email was personalized to the recipient while remaining fully consistent with Saverglass' brand guidelines. 

The solution was progressively deployed across several European markets, including Denmark, the United Kingdom, Spain and Portugal. Supported by a structured validation process involving both marketing and sales teams, the initiative enabled Saverglass to industrialize highly personalized prospecting while maintaining editorial quality, brand consistency and governance throughout the campaign. 

The project delivered significant business results, including: 

• Open rate increased from 30% to 46%  

• Unique click-through rate increased from 8% to 13%  

• Conversion rate increased from 0.6% to 9%  

• Faster sales engagement through real-time prospect activity notifications and improved identification of highly engaged leads.  

Julie Pourfilet, Digital Marketing Manager at Saverglass commented "With this hyper-personalized approach developed together with Like Reply, we achieved rapid and tangible business results, particularly in Denmark, where several meetings quickly led to confirmed orders. Although some of our European teams were initially hesitant, the campaign's performance quickly demonstrated its value. Like Reply supported us throughout the project with great agility and expertise." 

This collaboration demonstrates how Like Reply helps industrial organizations leverage GenAI to improve marketing performance, enhance customer engagement and accelerate commercial growth through scalable personalization strategies.