A new digital presence for the Luigi Einaudi Foundation

The project aims to define the new digital presence for the Luigi Einaudi Foundation, with the goal of enhancing and sharing the rich cultural heritage in its care.

Through the new portal, besides the promotion of events and initiatives, the Foundation tells its own story and allows the community to search through and consult part of its collection: over 30,000 items of content including volumes and archive papers. This allows the Foundation to fulfil its mission, making knowledge increasingly more accessible.

Improving society through the study of social sciences

The Foundation experienced a crucial time of reflection of its own identity, the main theme of which was: how to achieve goals and guidelines in an extremely different social, cultural and academic environment. But if on the one hand these changes concerned new languages and communication tools - digital and engaging - on the other hand the user's behaviour had also changed, modifying the ways of researching in the Italian university landscape. A new approach was essential to give easier access to the Foundation's resources and activities, in particular to the library and archive which are to offer free and inclusive access to knowledge.

A clear purpose: read the past, while reading the present

In this context, it became clear that the Foundation's digital presence had to be redesigned, taking into consideration not only the new message to be conveyed, but also the channel used, so that it could reach new target audiences and communicate with them. Then there was the challenge of making sure the precious heritage in the Library and the Historical Archive remained even more accessible: standardising the use of content, enriching it with new digitised content, and efficiently reorganizing it in the new digital archive.

The Foundation's online presence has been redesigned by converting the website from an educational approach to an engaging one, through narrative and functional paths that highlight its identity: not only archive and library (constantly enriched), but also scholarships, publications and the promotion of seminars and conferences.

The Digital Archive is based on a Digital Asset Management (DAM) solution and currently contains:

Reply’s role

TamTamy Reply, who held the role of PM and development management, collaborated with Bitmama Reply for the design and communication, and with Discovery Reply for the digitization and organisation of the new digital archive, enteprise Digital Asset Management (DAM) solution on AWS Cloud. The three Reply companies together brought their experience to achieve the goal of innovating the digital presence of the Foundation. The result is a performing platform, integrated with the systems already used, which serves over 30,000 content items, among which are books and documents, stored in a brand new digital archive.


Bitmama Reply, which specialises in consulting and conceptual design for Digital Branding, is one of Italy’s most important Digital creative Agencies. By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach.


Discovery Reply has been serving the digital-media market since 2003, supplying end-to-end solutions for managing the entire life cycle of multimedia content (videos, images, audio and documents). Discovery Reply MultimediaTM is Reply's enterprise level Digital eXperience Management (DXM) Platform for building vertical applications for various industrial sectors, from manufacturing, finance, and fashion, to retail, broadcasting and security.


TamTamy Reply specialises in the design and implementation of digital communities, social learning platforms, social intranets and digital workplaces. Through its proprietary platform for enterprise social networks, TamTamy Reply supports its customers across different contexts and sectors, from the design of digital communication initiatives, community, and content management systems, to the definition of internal communication strategies, as well as the implementation of launch and employee engagement campaigns.
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    Fondazione Luigi Einaudi

    Established in 1964 with the donation of Luigi Einaudi’s collection, the Foundation now represents a landmark for social sciences. Over the years, the continuous growth of the library and the archive – together with the support given to young students through the scholarships, the promotion of publications, and the organisation of seminars and conferences – have allowed the Foundation to fulfil its mission, making knowledge increasingly more accessible.