De’Longhi: The “perfetto” coffee experience with La Specialista Touch
Five influencers showcase just how effortless it is to create barista-quality coffee with La Specialista Touch, bringing the taste of Italian café culture straight into their followers’ homes.
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The challenge
That's how easy “perfetto” can be
De’Longhi strives not just for “perfect,” but for “perfetto.” As a premium Italian manufacturer, the company places the highest value on every detail to deliver the ultimate coffee experience - made effortless for its customers. With the introduction of La Specialista Touch, De’Longhi wanted to demonstrate how personal and uncomplicated “perfetto” coffee enjoyment can truly be.
The solution
5 influencers – 5 very individual moments of enjoyment
Elbkind Reply created a bespoke Instagram influencer campaign that let users experience the smart simplicity and versatility of La Specialista Touch firsthand. Five influencers from the lifestyle, comedy, and fashion scenes took on the challenge of crafting their "perfectto" coffee moment. Elbkind Reply deliberately chose personalities from different subject areas in order to reach as broad and diverse a target group as possible.
Nevertheless, all influencers had one thing in common: a love of coffee. Through engaging reels and stories, they showcased how effortless it is to achieve barista-quality results at home - from hot to cold, mild to strong, espresso to macchiato - all with just a single touch on the machine’s intuitive touchscreen.
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Copyright of images: Amelie Riedel - https://www.instagram.com/amelielunar; Betül Akbaba - https://www.instagram.com/betull
The results
Smart product storytelling for measurable success
The campaign brought the essence of Italian coffee enjoyment straight into followers’ living rooms while boosting both brand and product awareness. Influencer sales codes revealed that the community not only trusted these recommendations but also actively translated them into purchasing decisions.
This campaign stands as a strong example of how influencer marketing blends compelling product storytelling with measurable results:
The Italian De'Longhi Group is one of the leading companies in the small household appliances sector. The company sells premium brand products under the De'Longhi, Kenwood, Braun and nutribullet® brands, among others, and relies on a four-brand strategy from a single source in the German and Austrian markets.
Elbkind Reply is a digital creative agency based in Hamburg and Berlin. For Elbkind Reply, a deep understanding of people and their habits is the basis for building a successful brand. In order to be as effective as possible, the international team combines in-depth know-how from data, content, channels, media, creation and technology. On this broad basis, Elbkind Reply establishes a fully integrated ecosystem of digital touchpoints where brand and customer meet to talk about and order products and services.