Cluster Reply and WM Reply among the first Microsoft partners in EMEA to support businesses in adopting Microsoft 365 E7
26 October 2026
Reply [EXM, STAR: REY], through the expertise of Cluster Reply and WM Reply, is among the first Microsoft partners in EMEA to support organisations in adopting Microsoft 365 E7, the Frontier Suite that brings together productivity, AI, security and identity in a single platform. The capabilities of the new suite and how organisations can adopt it were at the heart of “AI Frontier: from Vision to E7”, the first event organised by Reply and Microsoft in Italy entirely dedicated to Microsoft 365 E7. Held at the Envisioning Theater at Microsoft House in Milan, the event brought together CIOs, IT managers and leaders in security and innovation.
Microsoft 365 E7 brings together Microsoft 365 E5, Microsoft Entra, Microsoft 365 Copilot and Microsoft Agent 365 in a single offering, combining productivity, AI, security and governance. Copilot brings AI into everyday work, while Agent 365 enables agents to be managed securely and with appropriate controls. The result is an environment in which people and agents can work together in line with the organisation’s existing security and compliance standards, with people remaining firmly in control.
Moving from pilot projects to production remains one of the key challenges for organisations. Discussions with customers at the event provided insights into the current state of AI adoption: 95% of participants said they were already seeing the impact of AI, while 57% reported that their organisations were still at the pilot stage, and only 3% had integrated AI into core business processes. Governance, security and agent control were also identified as priorities by 49% of participants, highlighting the importance of linking AI adoption to measurable outcomes and an appropriate governance framework.
Cluster Reply and WM Reply support organisations throughout the entire adoption journey, from preparing data and processes and selecting use cases to building agents, defining security and compliance frameworks, and establishing continuous monitoring. The aim is to prevent duplication, agents with unclear accountability, excessive access permissions and uncontrolled costs, making AI adoption sustainable and well-governed at enterprise scale.
“Businesses are no longer asking us whether they should adopt AI, but how to do so without losing control,” said Luca Gardini, Head of Strategic Partnerships and Alliances at Reply. “The maturity of AI adoption depends on people, processes and governance, dimensions that do not necessarily progress at the same pace. Microsoft 365 E7 provides a unified foundation to help them evolve together; our role is to translate this into an adoption journey that starts with processes where value can be measured in concrete terms.”
During the event, Microsoft, Cluster Reply and WM Reply presented the vision behind Frontier Transformation and explored how AI can be integrated into business processes in a secure and well-governed way, drawing on customer experiences. The sessions covered Copilot and Work IQ, Agent 365 as a single management and governance hub for AI agents, and the role of Purview and Entra in protecting data, identities and AI interactions.
“The transformation towards a Frontier Firm requires technology, but above all a clear vision of how people and AI agents can work together securely, responsibly and with a clear focus on delivering value. With Microsoft 365 E7, we bring this vision to life through an integrated experience that combines AI, productivity, security and governance. Together with Reply, we aim to help organisations translate this evolution into practical scenarios and new ways of working, always keeping people at the centre,” said Annamaria Bottero, Global Partner Lead at Microsoft Italy.
Cluster Reply
Cluster Reply is the Reply Group company specialising in consulting and system integration services based on Microsoft technologies. With a long-standing focus on innovation, Cluster Reply provides on-premises and cloud-based Microsoft solutions across Modern Workplace, Business Applications, Applications and Infrastructure, Data and AI. Drawing on over 30 years of collaboration with Microsoft in Italy, Cluster Reply helps its clients quickly and effectively identify the most suitable Microsoft solutions, offering certified expertise and in-depth knowledge of the market.
WM Reply
WM Reply is the Reply Group company specialising in AI adoption, Agentic AI and digital workplace transformation. It helps organisations accelerate their AI initiatives by combining strategy, governance, change management and engineering expertise. The company supports the adoption of Microsoft Copilot and the broader Microsoft ecosystem, helping people embrace new technologies, redesigning business processes and driving organisational change. Leveraging Microsoft 365, Power Platform and Azure, alongside its long-standing collaboration with Microsoft, WM Reply delivers scalable solutions that maximise existing technology investments and improve productivity, employee experience and business performance.
Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply supports major industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things. Reply's services include: consulting, system integration and digital services.