Reply once again secures a top position in the BVDW ranking of leading digital service providers

Reply has once again secured a place among the leading digital service providers in 2026 in the Internet Agency Ranking of the Bundesverband Digitale Wirtschaft (BVDW) through its specialized Digital Experience companies. With purely organic revenue growth, the company further strengthens its position as one of the leading players in the digital industry.

This success is driven by the combination of artificial intelligence (AI), creative excellence and holistic digital experience strategies. For marketing decision-makers, the use of AI agents and multi-agent systems is becoming increasingly strategic: they enable companies not only to design customer journeys, but also to manage, optimise and scale them in real time in a data-driven and automated way.

As a result, the role of marketing is undergoing a major change. Campaigns are increasingly orchestrated by intelligent systems, content is generated dynamically, and interactions are managed in a context-driven manner. AI agents are evolving into operational control units within marketing, making decisions across the entire customer journey – from initial engagement and conversion through to customer retention. At the same time, multi-agent systems coordinate complex processes across channels and platforms, delivering an unprecedented level of efficiency and precision in customer engagement.

Dr. Thomas Hartmann, member of the board at Reply, commented: “We are currently witnessing a fundamental shift: AI systems are becoming proactive actors. Agent-based AI makes independent decisions, automates responses to service enquiries, creates content in real time and orchestrates customer journeys. Multi-agent systems collaboratively solve complex tasks in an autonomous way and enable situational, emotionally aware customer interactions. In this way, AI agents are evolving from pure automation tools into strategic partners in experience management.”

Reply – Digital Experience’s service portfolio covers the full spectrum of digital transformation projects – from strategic consulting, digital strategy and design to the development of digital products, platforms and marketing solutions, through to the implementation of advanced digital experience technologies in the cloud. Its client base includes well-known companies such as Audi, Bitburger, BMW, De’Longhi, HiPP, Lufthansa, Nissin, OBI, Puma, Ritter Sport, Riverty, Vodafone and Vorwerk.