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SAP Sapphire Madrid 2026

Reply showcases how organizations can leverage SAP, AI, and data to drive transformation, improve decision-making, and accelerate business growth through real-world use cases and expert insights.

Info

May 19 – 21, 2026

IFEMA - Feria de Madrid

English

Shape the Future of Your SAP Landscape

With deep expertise in SAP technologies and a strong track record across international transformation programs, Reply helps organizations simplify complexity and evolve their business processes through an agile, end-to-end approach. By combining SAP Cloud, AI, and data-driven innovation, Reply supports companies in building more connected, efficient, and scalable enterprises.

GOLD PARTNERSHIP

End-to-End SAP Transformation with Reply

As an SAP Gold Partner, Reply supports organizations in transforming and optimizing their business processes through an end-to-end approach, combining deep SAP expertise with AI and data-driven innovation. From core operations to Customer Experience, Reply helps companies improve efficiency, enable smarter decision-making, and deliver more connected and engaging customer journeys.

At SAP Sapphire Madrid, Reply will highlight its capabilities through real-world use cases and insights across Customer Experience, AI-driven innovation, and SAP Cloud technologies.

Visit us at Booth 9.408 to explore our solutions and connect with our experts.

Private and Public Cloud

Move to the cloud with confidence. We design flexible, scalable architectures that balance innovation, compliance, and long-term performance.

Business Data Cloud

Turn connected, trusted data into real-time insight and AI-ready foundations.

Business AI

Create intelligent, resilient supply chains with end-to-end visibility and predictive planning.

Customer Experience

Deliver connected, personalized experiences across every touchpoint with Reply’s SAP Customer Experience expertise – turning fragmented interactions into seamless journeys that drive loyalty and growth.

Business Technology Platform

Accelerate innovation with extensions, integrations, automation, and analytics built on SAP Business Technology Platform.

Transformation Management

Align strategy, governance, and change management to ensure transformation delivers measurable results.

Financial Management

Modernize finance with real-time planning, automation, and stronger visibility for faster, smarter decisions.

Supply Chain Management

Create intelligent, resilient supply chains with end-to-end visibility and predictive planning.

OUR SPEAKING SESSION

On stage at SAP Sapphire

At SAP Sapphire Madrid 2026, experts from Reply demonstrate in their session how AI and continuous delivery can make SAP transformations more transparent and efficient.

Madrid | 20 May 2026 03:00 pm - 03:20 pm CEST

Running SAP like a product: How AI transforms delivery and governance

SAP is more critical than ever — yet for many CIOs, SAP change has become difficult to control. Dependencies are opaque, delivery cycles are slow, and governance often relies on documents instead of system insight. In this session, we show how CIOs are beginning to run SAP like a product, applying continuous delivery and outcome-driven governance rather than project-based control. We explain how AI, grounded in SAP business semantics, makes change observable by connecting requirements, processes, and system impact — before issues reach production. Instead of adding more governance overhead, AI turns delivery into a predictable and transparent control layer, particularly in S/4HANA Public Cloud environments. The result is controlled innovation at scale — without slowing the business down.

Speaker: TOBIAS BETTMAN, ASSOCIATE PARTNER @ SYSKOPLAN REPLY

Our demos

Experience our latest innovations through live demos and practical use cases.

Making Revenue Potential Visible – From Data to Concrete Sales Decisions

How can hidden revenue opportunities be identified before competitors capitalize on them? This showcase demonstrates how sales leaders can leverage the SAP Business Data Cloud and AI-powered capabilities to gain intuitive, real-time access to their sales data at any time. Interactive geo-analyses instantly reveal regional strengths and weaknesses, while intelligent potential models uncover untapped market opportunities. Simulations allow sales strategies to be tested and optimized risk-free – from visit frequency planning to targeted new customer acquisition. The result: well-founded decisions, measurable revenue growth, and a clear competitive advantage through data-driven sales.

AI-Based Recommendations for Successful Sales Performance Management

In this showcase, sales leaders experience how they can systematically improve their sales performance using AI-based recommendations for action. The SAP Business Data Cloud, enabled by new AI capabilities in SAP Databricks, will in the future also support the automated generation of actionable recommendations. In addition to classic BI functionalities for transparency and understanding of the current situation, as well as planning and prediction capabilities for simulation and forecasting, the analytics platform will be able to generate concrete recommendations for action. The SAP Business Data Cloud thus enables the next step toward data-driven optimization of sales activities.

A Day in the Life of AI-Enabled Commerce

Experience a day in the life of an AI‑enabled commerce organization. This session demonstrates how SAP solutions, enriched with AI assistants such as Joule and Donna, break down traditional silos across sales, product, commerce, and buying teams. Through a role-based journey, participants will see how AI improves decision-making, productivity, and collaboration, enabling faster speed-to-market and consistent B2B and B2C customer experiences. Practical insights on orchestration, integration, and measurable business impact are shared.

Whether you’re exploring cloud migration, scaling AI, modernizing finance, or reimagining supply chain operations, our SAP experts are ready to engage.

Start building your intelligent enterprise.

Discover more about Reply and SAP