ECR iN MOTiON 2026
September 16–17, 2026
BONN
With ECR iN MOTiON, the consumer goods industry is opening a new chapter. Initiated by GS1 Germany, this event builds on the established ECR Day and creates a platform that brings inspiration, knowledge sharing, and networking even more closely together. Under the guiding principle of “Collaboration for Shopper Value,” industry, retail, and service providers come together to actively shape the future of the industry.
As a long-standing partner of the consumer goods industry, 4brands Reply is looking forward to being part of the first ECR iN MOTiON. Together with Rotkäppchen-Mumm, the consumer goods experts demonstrate in their presentation how data-driven customer interactions can be successfully implemented.
PRESENTATION
From Structural Diversity to a Connected Sales Platform: The CRM Transformation at Rotkäppchen-Mumm
September 16, 2026, 5:00 p.m. - 5:15 p.m., MOTiON STUDIO 6
Speakers:
Michael Ruhe, Rotkäppchen-Mumm
Björn Köstring, 4brands Reply
How can sales and retail execution be consistently managed in a highly dynamic FMCG market using a data-driven approach? Rotkäppchen-Mumm and Reply demonstrate how CRM, field sales, retail data, and analytics from fragmented systems can be consolidated into a single central platform. Greater transparency, more targeted market development, and more efficient execution at the point of sale lay the foundation for the data- and AI-driven sales processes of the future.
Additional Highlights
- Networking with leading decision-makers from industry and retail
- Insights into data, AI, and digital transformation
- Best practices along the consumer goods value chain
- New interactive formats for networking and knowledge transfer
- Practical insights into the future of collaboration between industry and retail
Click here to register and view the full program.
Or book an appointment directly with the industry experts on site here.
4brands Reply
4brands Reply is an industry expert in the consumer goods sector, combining analytics, consulting, and systemfinc integration into a holistic approach. With extensive SAP expertise and innovative, data-driven technologies, we create seamless and flexible end-to-end processes that future-proof your business. In addition to modern data and CX solutions, our offering also includes integrated planning in all its facets: from corporate and demand planning to account and promotion planning. We leverage deep AI expertise to optimise your processes - always with the goal of strengthening your brand and creating an outstanding customer experience.