The surge of eSports and the increase of its fanbase are opening new exciting opportunities for marketers. Bitmama Reply’s research on this trending topic will bring some clarity on why and how to invest in the new sector.
Esports are no longer a microcosm of niche, but a mass phenomenon, which moves large capital and a fast business expansion.
An ecosystem with new platforms, touchpoints and players has been created around the world of eSports to create a relationship with users, we have to get inside of this system.
It is the current number of users in the world. A number rapidly growing..
They watch TV less than once a week.
They spend more time watching eSports rather than traditional sports.
They can spontaneously nominate at least one eSports sponsor from a non-endemic industry.