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Speed-to-market and the quality of products and services are differentiating factors in a market environment that is increasingly more competitive and technologically complex. For today’s companies, Test Automation is no longer an option, but a necessity.
Concept Reply has designed an effective Test Automation solution that is scalable and flexible, based on a technological and methodological Framework.
The Global Test Automation Centre enables customers to monitor the quality of their products and services both during development and after the commercial launch, through valuable tools designed to monitor the maturity of a product or service during its life cycle.
Through years of experience and research, Concept Reply has developed a methodological Framework that facilitates the integration of Test Automation in the business processes of companies, simplifying its adoption.
The technological Framework of the Global Test Automation Centre consists of seven main test modules.
The “as a service” model based on a “flat service fee” allows to monitor the quality of products and services without the need for a specific Test Automation solution: Concept Reply is able to identify the best solution within the framework according to the development process in use, constantly providing the most effective quality indicators for the business involved.
The Global Test Automation Centre is available to customers on a “pay-per-use” basis, allowing them to flexibly manage their global testing activities according to the specific needs of each customer.
Concept Reply is able to identify and develop ad-hoc solutions to automate testing, exploiting the potential of the developed framework through a set-up fee, with the possibility of adopting the flat fee service model for continuous quality monitoring.
Concept Reply provides companies with advisory services to define the right testing solution and strategy to achieve an adequate return on investment.
Concept Reply is able to prove how Test Automation practices can improve business by generating value and reducing product time-to-market in a Full DevOps process.
Concept Reply has developed a Low-Code framework for Visual Test Automation, in order to minimise maintenance activities and improve the efficiency of the testing phase between different versions of the final product, leveraging advanced techniques of object recognition, classification, template matching and OCR.
The introduction of the ML & AI module makes it possible to optimise a range of Quality Assurance processes, such as the selection of optimal testlists (greedy strategies for Knapsack and NP hard problems), the automatic mapping of the testbook on the impacted functionalities (using the concept of network centrality) and the prediction of the necessary data preparation from the test definition (using NLP techniques).
In the automotive industry, the use of in-vehicle electronics and software is growing exponentially. In this context, Global Test Automation is able to provide support for the validation of Infotainment and Navigation systems, Telematic Boards, Body Computers and Instrumental Panel Clusters, also intervening in their integration at the car and/or truck system level.
The services offered by the Global Test Automation Centre can help companies with eCommerce portals in their Quality Review and Brand Perception processes, during online product purchasing experiences. Within the Centre, it is possible to validate sales platforms and measurement tools that reproduce the end-to-end experience, with the aim of achieving and maintaining an excellent level of quality and sentiment perceived by the end customer.
In the process of digital evolution and transformation of the banking and insurance industry, the Global Test Automation Centre can provide end-to-end support, from the strategic choice of the technological environment to the validation of the services offered on the various devices. Thanks to targeted market analyses (browsers, smartphones, tablets, smartwatches), it is possible to assess the maintenance of a high level of quality perception along with the technological evolution of the devices themselves.
The Telco & Media industry, permeated by an ever-increasing number of connected devices, constantly needs to guarantee an adequate Customer Experience to end users.
Thanks to the expertise gained in Field Test, System Test, Network Test, Acceptance Test and Customer Experience, the experts of the Global Test Automation Centre can provide consultancy and acceptance services to Network Operators, OTT (Over-The-Top) companies and Media and Electronics manufacturers for the validation of elements of the end-to-end chain such as Devices, Networks, Services and Applications.
Concept Reply is the Reply Group company specialised in the research, development and validation of innovative solutions in the IoT (Internet of Things) field. Today, Concept Reply is also recognised by the market as a centre of expertise and excellence in Testing and Quality Assurance and includes a Business Unit specialised in this type of service.
Concept Reply was established in 2009 following the acquisition, by the Reply Group, of Motorola's Research and Development Centre in Turin. Thanks to its laboratories and to an international team of professionals specialising in the QA and Validation fields, Concept Reply is able to provide companies with an end-to-end support for the validation of products and services, while at the same time optimising costs and time-to-market.
Smart Test Automation is an innovative platform which tests services that are already being used on a company’s system. It is able to report any failure or disruption to allow a timely correction. Smart Test Automation uses Artificial Intelligence on the statistical and predictive basis of the collected data.
Concept Reply has developed a service to automate the execution of Performance Test scenarios for a leading company in the naval sector, operating in 4 continents and 20 countries that offers design and construction services for cruise ships, naval vessels, ferries and mega-yachts.