INSIGHTS FROM EXPERTS
A REVAMPED CUSTOMER JOURNEY WILL BECOME AN ESSENTIAL PART OF DIGITAL COMMERCE
The first things that come to mind regarding digital commerce might be web stores, shopping carts, product recommendations and personalization engines. But that's not the whole package. Emerging technologies and techniques, such as Artificial Intelligence (AI), Machine Learning (ML), Augmented and Virtual Reality (AR/VR), Internet of Things (IoT), Robotic Process Automation (RPA), Natural Language Processing (NLP) and Data-driven processes, can unlock the potential of digital commerce, turning shopping applications into emotional shopping experiences.
Reply is permanently carrying out studies to anticipate trends and explore key-strategies. Lately, we interviewed 15 experts, conducted digital surveys made by 13 different Reply companies and promoted Bootcamps with more than 40 clients in the Automotive, Manufacturing, Retail (Home Appliances, Fashion, Furniture), Energy and Assurance industries.