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The Retail revolution
With SONAR Trend Platform Reply is able to create an overview and mapping of relevant trends related to Retail Technology based on their occurrence within expert media articles, mass media, patents and scientific publications.
#Retail
#Tech Trends
The changing
Retail Sector
Trends in retail are characterized by a shift from hype to maturity, retailers are using new technologies with a clearer business focus.
Technologies that have previously been considered in a marketing and experimentation context are increasingly being used to create concrete commercial value.
Main focuses
Leading trends are evolving around virtual and augmented reality for retail (V-Commerce), the use of data, machine learning and advanced analytics (Data-driven Enterprise) as well as the increasing use of voice assistants, chatbots and other digital interfaces in engaging with consumers (Human-centered Interfaces). Across all relevant trend fields, Chinese retailers and technology firms have developed into industry thought leaders and pioneers in execution. Companies like Alibaba, Tencent and JD demonstrate that the distinction between physical and digital retail is a thing of the past.
Learn more about SONAR
SONAR is an innovative, Data-as-a-Service Tool for quantified foresight. It recognises, compares and analyses existing trends, and identifies new developments in real-time.
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