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Green & Blue Festival 2026

    June 4–6, 2026 Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Via Olona, 4 - Milan

    Reply is a partner of the Green & Blue Festival 2026, the premier event bringing together scientists, institutions, businesses, and citizens to accelerate the ecological transition. This year’s motto confronts us with a crucial, shared challenge: "The future of the climate depends on individual choices. The question is: WHAT CAN WE DO FOR THE PLANET?"

    In this scenario, Artificial Intelligence immediately positions itself as a strong enabler of sustainability, provided we concretely address the environmental footprint of its design and usage, from generative models to data centers. AI is not a standalone solution, but a fundamental tool that must be combined with profound human and behavioral transformation to orchestrate the complexity of the new energy ecosystem.

    On June 5 at 3:20 PM, during the panel "AI, companies, and citizens: the reinvention of energy" (moderated by Andrea Frollà), Andrea Ranchino, Partner at Sense Reply, will take the stage.

    The session will explore how the traditional, linear energy model is giving way to a distributed and bidirectional ecosystem. Behind every photovoltaic plant, battery, or electric vehicle lies an "invisible layer" of software, data, and IoT platforms. Andrea Ranchino will detail how AI allows us to orchestrate this volatility in real time, transforming citizens and businesses from passive consumers into active, flexible nodes of the smart grid.

    The example shows, how AI can be a powerful lever for sustainability, provided it is approached holistically, balancing performance gains with responsible design and usage.

    To register and for more information → https://eventi.greenandblue.it/26

    Reply
    Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply supports major industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things. Reply's services include: consulting, system integration and digital services. www.reply.com