Reply Xchange 2022 Milan

This year we are looking forward to seeing each other face-to-face again, at Superstudio Più, located in the hearth of Milan Design district, on Wednesday 6th and Thursday 7th of July, from 9:30am.


We are back!
Reply Xchange: where technology
meets creativity

Celebrate innovation and technology with us. Xchange is Reply's annual event where we explore and present how innovation, technologies and digital experiences are affecting business models. Connect with IT leaders, curious minds and creative thinkers, get insights from Reply experts, customers and partners, dive deep into tech topics with live demos, gain deeper insights into current tech and digital experience trends.

Thought immersive, engaging and inspiring - Reply Xchange brings together technology and creativity in one place.

Event hightlights

+80 sessions

Hear the latest tech and digital experience trends from Reply experts, customers, and partners.

Tech Zone

Boost your skills and dive deep into tech topics with hands-on live demos and show-me-how sessions.

Featured Topics

From Metaverse to Sustainability & Green Tech, Joruney to cloud, future of coding and more - there's content for everyone.

Demo Area

Experience and test solutions and live demos on the most innovative topics.

Death Match

Get involved in passionate tech debates on topics as e-commerce, crypto, multi cloud and more.

Reply Creative Challenge

Hear the best eight creative teams pitch their ideas in front of a jury of international brands.

Fun & Games

To play is human. Have some fun and refresh your synapses having a good time.

Featured Topics

Demo Area

Experience and test innovative solutions developed by Reply with your own (and your virtual) hands. See and feel with your own eyes and senses, how innovation arises from emerging technologies.
Dedicated areas are highlighting:

Robotics & Automation
Data & AI
Connected Products
& Services
& Green Tech
Autonomous warehouse

Reply Creative Challenge

Attend the final of the Reply Creative Challenge, Reply’s online team-based competition open to students and creatives from all over the world. The best eight teams from the first round will pitch their ideas in front of a jury of experts composed by some of the most famous international brands as Redbull, Lavazza, ABB, Fonzies and more.

Who will be the best creative team?

Who should attend

Reply Xchange is designed to give fresh insights on tech trends, innovation, digital experience and enterprise applications. Reply Xchange is a invitation-only event and it’s open to Reply’s customers and partners.


Superstudio Più

Via Tortona 27,
20144 Milan MI