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The Future of CRM: AI, Autonomous CX & What’s Next for Sales and Service
Discover how SAP, Donna and Portaltech Reply are helping organisations turn AI into practical CRM outcomes.
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How AI is transforming Sales, Service and Customer Experience with SAP
CRM is changing faster than ever. AI is reshaping how sales and service teams work, how people interact with CRM, and what organisations expect from their customer platforms.
Join SAP, Donna and Portaltech Reply for an executive-focused session exploring what’s next for CRM - and what AI can deliver today.
What you’ll discover:
Understand: Explore SAP’s Autonomous CX vision and the future of Sales & Service Cloud.
Experience: See practical AI, voice and agent capabilities in action - including Donna.
Apply: Identify real opportunities to improve productivity, customer experience and CRM adoption in your organisation.
What we’ll cover
The future of CRM in the age of AI
SAP’s Autonomous CX strategy and roadmap
Practical AI use cases for Sales & Service
Live demonstrations of AI, agents and voice
Real-world customer transformation
Interactive AI use-case discovery
Who should attend?
Sales and Service leaders, Heads of CRM, CIOs and IT leaders, Enterprise Architects and Digital Transformation leaders.
Discover what’s next for CRM - and where AI can create value for your business today.
Portaltech Reply is the Reply Group company specialising in enterprise digital commerce, customer experience and SAP transformation. The addition of Prezien Solutions (from 3rd of July 2027) extends its capabilities beyond customer-facing commerce, sales, service and marketing into the enterprise core, including SAP S/4HANA, Enterprise Service Management and SAP SuccessFactors. As an SAP Gold Partner and Shopify Plus Partner, it combines this broader expertise with more than two decades of digital commerce delivery. Its teams span strategy, solution architecture, implementation, integration, product information, automated testing, optimisation and managed support, enabling retailers and manufacturers to modernise customer journeys and enterprise operations as one connected transformation.
SAP is a global technology company specialising in enterprise applications and business AI. It helps organisations connect and optimise critical business processes across finance, procurement, human resources, supply chain and customer experience. Its portfolio brings together cloud-based business applications, data, AI and technology platforms to help organisations integrate operations, automate processes and turn business data into actionable insights. With more than 50 years of experience in enterprise technology, SAP supports organisations across industries in improving efficiency, resilience and innovation.
Donna is a proactive AI assistant designed for field sales teams. It supports sales representatives throughout their day by preparing personalised meeting briefings, capturing notes from customer interactions, drafting follow-ups and automatically updating CRM records. Donna integrates with leading CRM, email and calendar platforms, including SAP, Salesforce and Microsoft Dynamics 365, helping organisations reduce administrative work, improve CRM adoption and give sales teams more time to focus on customers and closing opportunities.