Reply at OMR 2025

06 & 07 May 2025

HAMBURG

From May 6 to 7, 2025, the OMR Festival, one of the largest gatherings of executives from the digital economy, media and marketing in Europe, takes place at the Hamburg Exhibition Center. Over two days, visitors can expect a comprehensive program of conferences, masterclasses, side events, guided tours, exhibitions and concerts in the exhibition halls.

Meet the experts from Frank Reply, Machine Learning Reply, Up Reply, Comwrap Reply, Spike Reply, WM Reply and Elbkind Reply. at the OMR Festival.

Ameca - the advanced humanoid robot
Frank Reply is presenting a special highlight at the Vodafone stand at OMR (Hall B5, Stand L09/L10/A01): the latest team member Ameca. The advanced humanoid robot impresses with realistic facial expressions and interaction - thanks to Affective Computing, Ameca reacts to facial expressions, tone of voice and body language of its counterpart. Experience the intelligent and entertaining robot live and test how well you can imitate Ameca's facial expressions in our competition.

Cloud Vision - Live Demo
The experts from Machine Learning Reply present AI quality inspection at the Vodafone stand (Hall B5, Stand L09/L10/A01) to show how AI-controlled cameras can be used in production to check products for quality fully automatically. At the Vodafone stand, you can playfully experience how precisely and quickly the technology works with a gamification approach - and compete with the machine. The live demo shows how artificial intelligence optimizes the production process and revolutionizes quality assurance at the same time.

Data-based optimization with Adobe Analytics and Adobe Target
‘Data-based optimization: more insights, more conversions’ is the topic of Up Reply at Adobe's booth A4 D06 at OMR. Meet the experts on site and learn how Up Reply, as a certified Adobe partner, can support companies with state-of-the-art solutions in Adobe Analytics and Adobe Target to optimize cross-channel user experiences and achieve measurable success.

AI in SMEs: Successful integration of Copilot
In their presentation ‘AI in SMEs: From Strategy to Implementation - Successful Integration of Copilot’ on 6 May at 2:30 pm, Track 4, Marcus Peters and Robert Dräger from WM Reply present how Microsoft Copilot and other AI tools can be used in a targeted manner to take your own business to the next level. Gain valuable strategic insights and practical solutions for successful integration into existing IT structures, dealing with data protection, change management and automation of business processes.

Customer Data Transformation in a global B2B business
At the Adobe stand, Comwrap Reply will demonstrate how cloud-native digital experience services and AI are accelerating digital marketing transformation. In the masterclass ‘Customer Data Transformation in a global B2B business: Best Practice and planning for the Future with AI’ on 7 May at 3.15 pm, Adobe Track Black, Timur Asar, together with Adobe and Siemens Healthineers, will share exclusive insights into how a global B2B organisation is laying the foundations for data-driven marketing and the key role AI plays in this transformation. 

The Dark Side of AI – Live Hacking Demo
How attackers exploit our digital lives – and what can be done to stop them – will be demonstrated by the security experts from Spike Reply on May 7, 2025, from 1:00–2:00 PM at the Vodafone booth (Hall B5, Booth L09/L10/A01).
Artificial intelligence has revolutionized marketing, but it also comes with risks that affect both businesses and individuals. At OMR 2025, Spike Reply sheds light on a troubling trend: the misuse of AI to carry out targeted, highly personalized attacks.
The live demo illustrates how these attacks are created and which data sources are exploited. It shows how attackers automatically analyze social media posts to extract critical information.

Agents, Assistants, Avatars – Opportunities and Risks of AI in Marketing
In the Masterclass “Prison or Promotion? Your AI Compass for Marketing Without Legal Pitfalls” on May 7, from 4:45–6:15 PM, Track 24, Stefan Rymar (Elbkind Reply) and Dr. Dennis Engbrink (Zirngibl Rechtsanwälte) explore key risks and legal pitfalls associated with the use of AI in modern marketing. Using current application examples, they provide a practical overview of technological trends, common mistakes, and legal frameworks. Attendees gain concrete recommendations for responsibly and legally using AI-powered brand communication and marketing strategies.
 
Talk to our experts on site and arrange a personal meeting here. 
Further information on the OMR Festival 2025 can be found here.