5 and 6 April 2022
The event for real shopper love
This year's ECR live! finally takes place live on site again after a two-year break - and as a guest at Mars Petcare in Bremen. On April 5th and 6th, 2022 you get deep insights and information on the topics of shopper experience, online category management, omnichannel trade and sustainability. Interested parties can expect exciting best practices, lectures and themed sessions from experts from industry and trade.
On 5th April 4brands Reply presents a lecture on "Smart Shelf, Smart Price, Smart Promotion - Intelligent use of digital traces of stationary trade". Find out from the experts how retailers and consumer goods manufacturers alike can use the digitization of stationary trade to create new Sources of information that can be used for a unique shopper experience at the POS. Using practical application scenarios, we show how permanent shelf surveys are incorporated into the implementation of Perfect Store concepts, how out-of-shelf situations can be significantly reduced and outlet processes become more efficient. Finally, manufacturers and our environment also benefit, since field service visits are much more targeted and the use of route planning significantly reduces the CO2 emissions for trips to the customer.
5 April 2022 2:25 pm
Forum 2: Next level Shopper Experience
Session: Smart Shelf, Smart Price, Smart Promotion - Use the digital traces of stationary trade intelligently
Speaker: Cindy Schirch, 4brands Reply
You can find more details about the event HERE.
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