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DX in the Era of AI – Episode 1: Content unboxed
In this event, we will discuss how AI can enhance content creation while maintaining quality, the evolution of SEO in the AI era, and the importance of multisite management and digital accessibility for global, inclusive digital strategies.
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Impulse Pitch and Speaker Speed Dating Series
Imagine a new form of digital event. On a topic that many professionals are challenged with: How to manage DX best in the era of AI? To find answers, we have shaped an event series focusing on “Content unboxed”, “Ecommerce beyond Transactions” and “Digital Operations decoded”.
To foster interaction, participation is limited to 25 attendees for each event! First come, first served. – Experts will provide impulse pitches in the plenary. For further personal insights, we will then split into three groups for discussion with the speaker and attendees before rotating to the next speaker. Curious? Join us for this engaging event!
Content unboxed – AI, Agility & Access in DX
• Quick Introduction | "DX in the Era of AI"
How is AI driving today’s digital experience DX? What are key factors in leveraging AI? How do users engage with platforms powered by AI? AI is reshaping both the user experience and the backend operations. We’ll explore cirtical topics on how to maximize AI’s potential to enhance digital strategies.
• 1st Impulse Pitch | "Building a Creative Content Engine: Personalized. On Brand. On Strategy"
As content teams manage more channels and formats, traditional production processes are reaching their limits. This session will demonstrate how creative excellence can scale using AI-supported workflows, systematic content architecture, and clear brand guidelines, ensuring efficiency without compromising quality.
• 2nd Impulse Pitch | "From SEO to GEO: How Brands are winning over AI Systems"
Content will soon be written not just for humans but for machines. This session introduces Generative Engine Optimization (GEO), the next step beyond SEO. We’ll show how to design content to be cited by generative systems and remain visible across chatbots, large language models (LLMs), and agent systems.
• 3rd Impulse Pitch | "Scalable & Inclusive - Why Multisite Management and Accessibility are part of the DNA of Digital Brands"
Brands must deliver content efficiently across multiple countries, languages, and channels while ensuring digital accessibility. This session explores how multisite management enhances efficiency and forms the foundation for an inclusive brand strategy. AI-driven automation and intelligent workflows help make content personalized and globally accessible, improving customer experience and brand responsibility.
• Speaker Speed Dating Sessions / “Building a Creative Content Engine”, “From SEO to GEO”, and “Scalable & Inclusive”
Speakers
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Thorben Fasching
Executive Partner
Reply
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Heiner von Brachel
Senior Manager
Reply
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Benjamin Wittkamp
Partner
Elbkind Reply
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Daniel Leinich
Partner
Neo Reply
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Oliver Bohl
Partner
Triplesense Reply
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Olav A. Waschkies
Partner
Whitehall Reply
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Martin Schmoll
Manager
TD Reply
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Phillip Klein
Senior Consultant
Triplesense Reply
Agenda
First Part: Introduction to DX in the Era of AI, followed by three 15-minute impulse pitches from our expert speakers
Break+Briefing: A short break with a briefing on the upcoming Speaker Speed Dating Sessions
Second Part: Three 15-minute Speaker Speed Dating Sessions in small groups, giving you the chance to interact with all three speakers and the attendees and gain further insights.
When and where
September 24, 2025 | 4:30 PM ‐ 6:30 PM CEST
We are pleased to offer an exclusive new format, the "Impulse Pitch and Speaker Speed Dating Series," designed to deliver a unique and highly interactive experience that promotes networking and knowledge exchange among industry professionals. With participation limited to just 25 attendees, the event ensures meaningful interactions, and registration operates on a first-come, first-served basis. Should you be unable to secure a spot, you will have the option to join the waiting list. This event provides an opportunity to engage with experts and participate in small group discussions, offering personalized insights and valuable takeaways.
The digital event will run for 2 hours on Microsoft Teams and will be held in German. By joining the event with your Microsoft credentials, you consent to having your name and profile picture visible to other participants during the event. You can join the event as a Guest, but please provide your name and surname when accessing in order to be granted entry. Activating your camera during the meeting is optional. Please note that the session will not be recorded.