DMEXCO 2026
September 23–24, 2026
COLOGNE
DMEXCO is one of the most important industry gatherings for digital marketing, technology, and commerce. While many companies have implemented their first AI pilot projects, the focus is now on delivering real added value in practice. At DMEXCO 2026, Neo Reply and Vanilla Reply demonstrate how artificial intelligence can be integrated into digital experience and commerce in a meaningful, controlled, and scalable way.
NEO REPLY: INTELLIGENT CONTENT MEETS DIGITAL EXPERIENCE
Together with its partner FirstSpirit, Neo Reply is on-site as the main sponsor. The focus is on how AI improves content quality, accelerates editorial processes, and future-proofs digital experiences.
Highlights at the booth C021, hall 06.1:
- AI Landing Page Creator: From the initial idea to a live landing page in no time.
- AI-powered Canto integration: Intelligently find assets, automatically enrich them, and seamlessly integrate them into existing content workflows.
- AI Search with SmartSearch & VektorDB: Natural language search and precise, AI-powered answers based on your company’s own content.
VANILLA REPLY: AI-DRIVEN COMMERCE & SUPREME DATA GOVERNANCE
Together with Shopware, Vanilla Reply demonstrates at the Shopware booth D019 in hall 7.1 how cutting-edge AI technologies in e-commerce specifically contribute to conversion optimization and revenue growth.
“Digital Human” Live Demo: A virtual sales and product advisor in the demo online store understands customer needs in natural language, provides personalized recommendations, compares products, and adds items directly to the shopping cart (end-to-end use case).
MASTERCLASS
Made in Germany with Shopware 6: Full Data Governance & B2B Commerce for 1M SKUs at Th. Geyer
September 23, 2026, 12:15 – 12:45 p.m.
MC Track 7
Speaker:
Matthias Bock
The focus is on key requirements for a robust and future-proof B2B commerce solution – from B2B commerce powered by German software and operated in German data centers to full control, GDPR-compliant implementation, and the avoidance of U.S. cloud risks. Get more information here.
Book your meeting with Vanilla Reply and secure your trade show ticket directly here.
Click here to register and view the full program.
Neo Reply
Neo Reply is the Reply Group company specialized in Digital Experience Platforms (DXP). The company supports organizations in the development and implementation of tailored DXP strategies, from consulting and architecture to frontend and backend implementation. Its portfolio includes enterprise content management, AI-powered personalization, search technologies, and e-commerce integrations. With extensive expertise in Crownpeak's FirstSpirit DXP and the integration of complex IT landscapes, Neo Reply develops solutions that connect, manage, and deliver data efficiently to optimize digital customer experiences.
Vanilla Reply
Vanilla Reply is the expert for web applications and e-commerce. Our interdisciplinary teams implement cloud-based solutions powered by Javascript and PHP. Together with performant product partners such as Shopware, Shopify, Akeneo, Storyblok and TYPO3, we ensure smooth integration into existing system landscapes and a minimal time-to-market. As part of Reply Digital Experience, we provide consulting services to our customers on the topics of PIM and CMS as well as on the implementation of digitization initiatives.