Comwrap Reply at the OMR Festival 2026

May 5–6, 2026

HAMBURG

On May 5 and 6, 2026, the digital and marketing communities will come together at the OMR Festival in Hamburg. Visitors can look forward to a comprehensive program featuring main stages, masterclasses, side events, guided tours, and concerts in the exhibition halls and throughout the city. It is the meeting place for innovation, where tomorrow’s trends become reality today.

Meet the experts from Comwrap Reply on-site and learn how Comwrap Reply optimizes digital experiences by introducing cloud-native digital experience and e-commerce platforms based on Adobe Experience Cloud and Ibexa DXP.

MASTERCLASS 
LLMs Are the New Top-of-Funnel: How Continental Converts AI-Driven Traffic 
May 6, 2026, 12:00 PM – 1:00 PM 
Speakers: 
Martin Altmann, Comwrap Reply 
Enrique Galván Ibars, Continental

When a customer visits your website via a landing page after researching your brand, they already have prior knowledge. They’ve compared products, read reviews, and formed an opinion—even before their first click. This gap between expectations and the on-site experience is an often-overlooked conversion killer. Continental and Comwrap Reply demonstrate how they use the Adobe LLM Optimizer to measure where and how often Continental appears on landing pages, which pages receive AI-driven traffic, and where visibility gaps exist. You’ll learn how to extend the on-site experience beyond where the landing page discussion ends and discover a brand concierge concept that continues the customer journey.

Get your ticket now and check out the program right here.