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ChatGPT Work for Retail

Join Cognita Reply in exploring what ChatGPT Work means for retail organisations, the opportunities it creates, and how to prepare your workforce to make the most of this new way of working.

Info
October 29, 2026
8:30 – 10:00 AM GMT
Reply House, 36 Grosvenor Gardens, London, SW1W 0EB, UK
English

An in-person breakfast briefing for senior retail leaders

Event overview

OpenAI has introduced ChatGPT Work, a new way for people to work with ChatGPT on larger, more involved tasks.

Rather than using ChatGPT only to answer questions or help with individual steps, Work allows people to hand over a broader goal, provide the relevant context and boundaries, and have ChatGPT work through the task to produce something they can review and refine.

For organisations, this represents an important shift. As ChatGPT moves from helping with individual tasks to taking on larger pieces of knowledge work, employees need to understand where Work fits, how to use it effectively, and how to retain the right level of judgement and oversight.

Join Cognita Reply for an in-person breakfast briefing exploring what ChatGPT Work means for retail organisations, the opportunities it creates, and how to prepare your workforce to make the most of this new way of working.

Session Agenda

08:30–08:50 - Arrival, breakfast, and networking

Breakfast and an opportunity to meet the Cognita Reply team and other retail leaders.

08:50–09:35 - ChatGPT Work for Retail

A focused presentation and demonstration exploring what ChatGPT Work changes, where it fits, and how organisations can prepare their people to use it effectively.

09:35–10:00 - Questions, discussion, and networking

Questions, discussion about the implications for attendees’ organisations, and further networking.

What we will explore

Through practical retail examples and demonstrations, the session will take attendees through the journey from using ChatGPT for individual questions and tasks to delegating larger pieces of work to ChatGPT Work.

  • Recognise when to use Chat and when a task is better suited to Work.

  • Give Work the right goal, context, sources, and boundaries.

  • Bring together information from multiple sources into a finished, reviewable output.

  • Review and verify important findings rather than simply accepting the result.

  • Retain appropriate human judgement, oversight, and decision-making.

  • Turn successful ways of working into repeatable workflows that can be reused by individuals and teams.

What attendees will leave with

By the end of the session, attendees should have a clearer understanding of:

  • What ChatGPT Work is and how it differs from using Chat.

  • Where Work could fit into the work already taking place across a retail organisation.

  • Which types of tasks and workflows are strong candidates for this new way of working.

  • How to delegate work effectively while retaining appropriate oversight and accountability.

  • How successful workflows can become repeatable ways of working.

  • What their workforce needs to learn to use these capabilities effectively and responsibly.

Most importantly, attendees should leave with a practical framework for identifying opportunities within their own organisation and thinking about where to start.

Cognita Reply is the Reply Group company specialising in OpenAI technologies. As a recognised OpenAI service partner, its experts embed artificial intelligence deep within their customers' value chains. The range of services extends from the implementation of ChatGPT Enterprise to highly customised AI ecosystems. Thanks to exclusive access to new tools, proven accelerators and a consistent focus on governance, scalability and user-centred design, practical solutions are created that secure sustainable competitive advantages for organisations.