Analytics Pioneers Summit 2026
September 17, 2026
MUNICH
The Analytics Pioneers Summit is the new unconference for the Digital Analytics & MarTech industry. After last year’s event at Allianz Arena, Munich, the Summit returns in 2026 with its unique barcamp concept – connecting strategic, technical, and marketing perspectives. Relaxed atmosphere, open networking, and free participation. No sales pitches, just valuable idea sharing and problem solving.
PRESENTATION
Tracking docs that don't suck
September 17, 2026
Speaker:
Benedikt Buchert, Up Reply
Tracking documentation is often outdated, difficult to maintain, and disconnected from the actual implementation. Benedikt Buchert from Up Reply will show how a schema-first approach can change that – from keeping documentation up to date to making tracking definitions more consistent and actionable.
Join Up Reply at the Analytics Pioneers Summit 2026 in Munich and learn how to transform your tracking documentation.
You can find more information here.
Up Reply
Up Reply is the Reply Group company specialising in digital growth and experience optimisation. The experts provide international clients with data-driven methods for personalisation of digital channels, A/B testing, and analytics across the entire customer journey. The result is user-centered experiences that contribute to the business objectives. Up Reply supports with strategy consulting, onboarding and offers full service with tools such as Dynamic Yield, Optimizely, Adobe Target or Adobe Analytics, Google Analytics and Contentsquare.