4brands Reply at the LZ AI Day 2025
Dezember 2, 2025
FRANKFURT AM MAIN
At the LZ AI Day in Union Hall in Frankfurt, executives and IT and digital managers from the food retail and consumer goods industries meet to discuss the most important AI tools – from product development to the point of sale. Artificial intelligence is now much more than an experiment: systems are increasingly working independently, agilely, and efficiently. AI agents can take on complex tasks, make decisions independently, and significantly accelerate processes in retail and industry.
At the event, leading experts will demonstrate how data, sensors, and robotics are transforming the industry and what opportunities and challenges this presents.
Five key topics reveal the developments currently driving the industry:
- The next steps at the POS: Intelligent solutions for smooth in-store management – with and without staff.
- Sustainability 4.0: Smart algorithms as the key to optimization along the value chain.
- The future of FMCG advertising: New dimensions for campaign development and personalized customer engagement through AI.
- The rise of the AI agent: How the digital butler continuously makes its own decisions and autonomously solves complex tasks.
- Cyberattacks as a constant companion?: How company and customer data remain secure.
The experts from 4brands Reply will also be presenting this year and look forward to exchanging ideas with you.
Presentation
How brand manufacturers operate where artificial intelligence lives: AI agents in the consumer goods industry
Dezember 2, 2025, 11:10 a.m. – 11:30 a.m.
Speaker:
Cindy Schirch, 4brands Reply
The presentation shows how AI agents are opening up new avenues in the consumer goods industry – from smart assistants in marketing, sales, and key account management to the automation of manual processes in production and logistics. Cindy Schirch will provide insights into how preconfigured tools can make the leap into agent transformation faster, more efficient, and more practical. The focus will be on specific use cases for the future of the FMCG industry.
You can find more information and registration details here.
4brands Reply
4brands Reply specializes in the consumer goods industry and supports companies in the design of their individual digital transformation processes with innovative IT technologies. 4brands Reply's approach focuses on the consumer with his Customer Journey, which covers the entire value chain of the company. The offer includes process consulting and system integration for the core areas of Customer Experience Management, Revenue Growth Management, management of Demand-driven Supply Chains, Enterprise Management and management of a Digital Data Platform.