4brands Reply at the GET ON Congress

September 8 - 9, 2026

BERLIN

Join 4brands Reply at the GET ON Congress – the platform for decision-makers from the beverage industry, retail, and the digital economy. The focus is on FMCG brands looking to future-proof their businesses in food retail, discount stores, C&C, and the foodservice industry.

The conference brings together retailers, brands, and technology partners to discuss the key issues facing modern retail: How are data, platforms, and AI changing the interplay between brands, retailers, and consumers? Which business models are gaining traction? And how can brand manufacturers successfully position themselves in this environment?

At the GET ON Conference, you can expect:

• Inspiration from top speakers and best practices in omnichannel, platform business, retail media, and data-driven brand management
• Networking on equal footing with decision-makers who are actively shaping the future of the beverage and FMCG retail sectors
• Concrete insights for brand manufacturers: How to make your brand visible, relevant, and profitable in retail and the foodservice industry
• 4brands Reply is on-site to demonstrate how beverage and FMCG manufacturers can use data to manage their collaboration with retail partners, identify growth opportunities on the shelf, in secondary placements, and online, and thereby strategically boost their brand performance in retail and at the point of sale.

4brands Reply is on-site to demonstrate how beverage and FMCG manufacturers use data to manage their collaboration with retail partners, identify growth opportunities on store shelves, in secondary placements, and online, and thereby strategically boost their brand performance in retail and at the point of sale.

DEEP DIVE SESSION
Sales and Retail Execution Reimagined at Rotkäppchen-Mumm: The Path to an Integrated Sales Organization
September 8, 2026, 1:00 p.m. – 1:30 p.m.
Speaker:
Lars Hamann, Rotkäppchen-Mumm
Björn Köstring, 4brands Reply

Rotkäppchen-Mumm and 4brands Reply demonstrate how CRM, field sales, retail data, and analytics are consolidated into a central sales platform and leveraged for data- and AI-driven sales management. The result: greater transparency, more precise decisions, and significantly more effective execution at the point of sale in the dynamic beverage market.

Why You Should Attend

You are a beverage manufacturer or FMCG brand and want to understand how retail landscapes and shopper journeys are changing. You are looking for concrete, practical approaches to better position your brand in retail and the foodservice industry. You would like to network with other brands and retail partners and initiate new collaborations.

Click here to register and view the full program.

Or book an appointment directly with the industry experts on-site here.