4brands Reply at the DSAG Annual Congress 2026
October 6 – 8, 2026
COLOGNE
The DSAG Annual Congress is the most important gathering for SAP user companies in the German-speaking world. Every year, several thousand participants from IT and business departments come together here to exchange ideas on strategies, best practices, and experiences related to SAP. In addition to keynotes from DSAG, SAP, and customers, the program features numerous technical presentations, working group sessions, and a large partner exhibition.
This year, the DSAG Annual Congress takes place from October 6–8, 2026, at Koelnmesse in Cologne under the theme “Claim your ground – Lead your Business.” The focus is on making informed decisions in the face of constant change – from S/4HANA transformation to cloud strategies and business AI, all the way to data and integration scenarios.
As a specialized consulting partner for the consumer goods industry, 4brands Reply is joining forces with HiPP and Ritter Sport in the Consumer Goods Working Group to demonstrate how leading brands are modernizing their customer engagement strategies and rethinking revenue growth management with a data-driven approach.
PRESENTATION
From Data Silos to AI-Driven Optimization: How Ritter Sport Is Rethinking Its Approach with SAP BDC Revenue Growth Management
October 6, 2026, 3:00 PM - 3:45 PM
Room Q, Confex, Level 2
Speakers:
Hartmut Klatt, Head of SAP & Applications, Ritter Sport
Felix Steigmeier, Manager, 4brands Reply
PRESENTATION
Redefining Customer Engagement: Babyclub Relaunch, Emarsys Implementation, CRM Integration, and the Future with Service Cloud
October 6, 2026, 4:45 PM - 5:30 PM
Room Q, Confex, Level 2
Speakers:
Lena Eber, Program Manager, HiPP
Markus Hampel, Senior Manager, 4brands Reply
The 2026 DSAG Annual Congress offers consumer goods companies the opportunity to exchange ideas with experts from 4brands Reply on industry-specific SAP CX, analytics, and revenue growth management scenarios—from the realignment of existing loyalty programs to AI-driven optimization along the value chain.
Click here to register and view the full program.
4brands Reply
4brands Reply is an industry expert in the consumer goods sector, combining analytics, consulting, and system integration into a holistic approach. With extensive SAP expertise and innovative, data-driven technologies, we create seamless and flexible end-to-end processes that future-proof your business. In addition to modern data and CX solutions, our offering also includes integrated planning in all its facets: from corporate and demand planning to account and promotion planning. We leverage deep AI expertise to optimise your processes - always with the goal of strengthening your brand and creating an outstanding customer experience.