4brands Reply at ECR Day 2022

ECR Day 2022
28 to 29 September 2022


Pass on knowledge, promote inspiration and live networking: ECR Day 2022 is aimed at all protagonists of the retail and consumer goods industry and offers the opportunity to exchange ideas with experts from industry and retail on trend topics such as digitalization, robotics, artificial intelligence, omni-channel, sustainability and shopper experience. Around 100 speakers and 110 exhibitors provide a look at today's retail trends and give insights for your everyday business.

The consumer goods experts from 4brands Reply are also represented at ECR Day at booth S4 and look forward to a personal exchange.
In their speech "Value-based Pricing: Pay what the product is worth!", the experts explain how artificial intelligence can be used as an enabler for sustainable revenue growth management.


28 September 2022, 3:15 - 3:35 h
Session 5: Collaborate for Analytics

Value-based pricing: Pay the value of the product!
Are the current prices of your products in line with the perceived benefits? Is there potential for price adjustments? Is your competitor better at value-for-money? AI as an enabler for sustainable revenue growth management.

Speaker: Heiner von Brachel, Reply

More information: ECR Tag 2022

If you have questions or need further information, please contact us at: events@reply.de

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