22 and 23 September 2021
ECR Day 2021, the Congress for Retail and the Consumer Goods Industry, takes place as digital edition on 22 and 23 September 2021. Experts from retail and industry report on Efficient Consumer Response, trends in retail and on the success factor collaboration in the consumer goods industry. An extensive program covers important topics of the industry, such as Logistics, Data, Shopper Experience, Collaboration, Sustainability and New Work.
On 22 September 4brands Reply is represented with the speech "Der Preis ist heiß - Price and Distribution Elevation in Times of eFood and AI". The experts talk about new consumer insights and opportunities for a cooperation between retailers and suppliers which are generated by the digitalisation of stationary retail for manufacturers.
22 September 2021, 11:40 a.m. - 12:00 p.m. CEST
Session: Collaborate for process efficiency
Speech: Der Preis ist heiß - Price and Distribution Elevation in Times of eFood and AI
The online grocery trade is experiencing an upswing. According to HDE (Handelsverband Deutschland), consumers still want to order everyday goods online. The Click & Collect offers of the stationary trade as well as online supermarkets provide manufacturers with new sources for price and distribution surveys in the outlets, which are supplemented by the handouts on special offers available online. The digitalisation of stationary trade generates up-to-date insights for manufacturers on their category and their consumers and opens up new opportunities for cooperation between retailers and suppliers. We show you how to gain these insights and present some practical use cases.
Dr. Christian Loyek, 4brands Reply
Felix Steigmeier, 4brands Reply
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