Consumer Goods Summit 2026
July 9, 2026
COLOGNE
At the Consumer Goods Summit 2026, leading representatives of the consumer goods industry gather to discuss how AI, data, and modern retail processes can measurably drive growth at the point of sale. The event offers practical insights into current challenges and future trends – from trade promotion and retail execution to customer engagement and connected go-to-market strategies.
Through concrete customer stories from well-known consumer goods brands, participants learn how innovative technologies and data-driven processes are successfully applied in practice. Breakout sessions, live demonstrations at the GS1 Germany Knowledge Center, and a variety of networking opportunities create space for exchange, inspiration, and new perspectives.
PRESENTATION
From Structural Diversity to a Networked Organization: The CG Cloud Transformation at Rotkäppchen
July 9, 2026, 3:00 – 3:30 p.m.
Speaker:
Lars Hamann, Rotkäppchen-Mumm
Björn Köstring, 4brands Reply
Lars Hamann and Björn Köstring demonstrate together how the implementation of a modern consumer goods cloud helps to connect established organizational structures, streamline processes, and lay the groundwork for a future-proof sales organization.
Learn firsthand how the transformation project was implemented at Rotkäppchen-Mumm and what lessons can be drawn from it for the digitalization of sales processes.
Join us on July 9 in Cologne for practical insights into the project.
Click here to register and for receiving more information.
4brands Reply
4brands Reply is an industry expert in the consumer goods sector, combining analytics, consulting, and system integration into a holistic approach. With extensive SAP expertise and innovative, data-driven technologies, we create seamless and flexible end-to-end processes that future-proof your business. In addition to modern data and CX solutions, our offering also includes integrated planning in all its facets: from corporate and demand planning to account and promotion planning. We leverage deep AI expertise to optimise your processes - always with the goal of strengthening your brand and creating an outstanding customer experience.