Logistics Execution Architecture

Lea Reply™

LEA ReplyTM is the latest evolution of logistics software: a digital platform for efficient, agile and connected supply chains.

A suite of business microservices for inventory, warehousing, distribution, delivery, point-of-sales activities and end-to-end visibility.


Improve your services to decrease logistics costs

The logistical-services sector is highly competitive, and a constant commitment to drive down costs is vital. To improve services available to customers, businesses need to lay the foundations for offering a portfolio of services with greater added value.

Reply focuses on the following areas:

- Workforce Management the ability to meet customer demand by quantifying the effort required, providing appropriate staffing for each skill (and suitable-sized teams), and calculating the execution time required.

- Transport Planning and Management enabling deliveries to be consolidated for several customers, to optimise vehicle loading, routes and stops, and thus reduce shipping costs.

- Effective Warehouse Management systems to keep different clients’ stocks virtually separate while providing the means to determine handling costs.

Reply bases its integrated solutions for the logistics industry on its proprietary product suite, Click Reply™. In addition, to meet the needs of companies wishing to implement warehouse management solutions in a short timeframe or for limited periods, Reply has developed SideUp Reply™, a dedicated suite of cloud solutions provided as a service.


News & Communication

Logistics Reply and Fraunhofer IML cooperate within the framework of the "Performance Centre Logistics and IT"

Logistics Reply supports the Fraunhofer Institute for Material Flow and Logistics (IML) and provides the LEA Reply™ Warehouse Management System (WMS) in the new "Picking Lab".




Over the past decade, advanced technologies and social and business trends have disrupted the logistics industry.

A data-driven business and technology trend report on supply chain digitization, sustainable logsitics, workforce transformation and omnichannel distribution.



Case Study

GLS: deliver smarter with LEA Reply Visibility

GLS, a leading worldwide company offering parcel, logistics and express services, has managed to improve its service levels, while optimizing the efficiency of its network and costs. All this, thanks to LEA ReplyTM Visibility.

GLS deliver smarter
with LEA Reply
Visibility 0

Last Mile Delivery

Best Practice


Reply has taken full advantage of the potential offered by Quantum Computing, creating a Quantum-Inspired Algorithm for last-mile optimisation: Quadratic Unconstrained Binary Optimisation or QUBO. The QUBO model has been designed to describe quadratic and binary variable combinatorial optimisation problems, and to be able to solve them efficiently through the quantum capability.


News & Communication

Reply named a Visionary in the 2021 Gartner Magic Quadrant for Warehouse Management Systems for the Second Consecutive Year

Reply announced today that for the second year in a row it has been recognised by Gartner as a Visionary in the Magic Quadrant for Warehouse Management Systems.




Reply is at the forefront of technological evolutions in the supply chain space and it is able to offer customers the tools and 360-degree support to deal with new and unforeseen business challenges. Reply, with its proprietary suites LEA ReplyTM and Click ReplyTM has been positioned as a Visionary by Gartner in their 2021 Magic Quadrant for Warehouse Management Systems.


business Applications

Case Study

Building an apps factory at John Cockerill

To accelerate its Digital Transformation, John Cockerill asked Business Elements to help developing rapidly new business Applications. Together, John Cockerill and Business Elements developed the vision of a hub of tailor-made business applications where every employee can introduce a request to transform a business process into an app.

Microsoft Dynamics 365

Case Study

Boosting users adoption of Dynamics 365 at Bekaert

When implementing or migrating to Microsoft Dynamics 365, adoption and employees behavioural changes are key to success. Business Element’s mission at Bekaert is to ensure the successful consolidation of Microsoft Dynamics 365 in the cloud for more than 400 users around the world.

Best Practice

Digital Twin: your digital companion for manufacturing

Concept Reply created the DTWIN framework to support the rapid development of Digital Twin solutions connected to the physical world. This is thanks to Edge IoT devices from which the Digital Twins extract process information, interfacing directly with machine tools and production systems.

Supply chain management


Dock scheduling

Which yard management inefficiencies you should be concerned about, why having an effective dock scheduling system in place makes a world of difference and what our LEA Reply™ Dock Scheduling solution can do for you.

Dock scheduling 0



Manage and execute your WMS with Reply

Reply offers cutting-edge software solutions that help companies achieve an efficient and more connected digital supply chain where different systems, partners, humans and machines seamlessly interact embracing the use of next-generation technologies. Reply has been recognized as a Visionary by Gartner, evaluated for its proprietary suites: LEA ReplyTM and Click ReplyTM.

Manage and execute your WMS with Reply 0


News & Communication

Reply recognised as a Representative Vendor in the 2020 Gartner Market Guide for Yard Management

Reply, with its LEA ReplyTM Supply Chain Execution Suite, is proud to be recognised as a Representative Vendor in Gartner’s 2020 Market Guide for Yard Management.

machine learning

Case Study

Guarantee the quality of the grinding process

Lavazza chose Amazon Web Services as its cloud platform and Reply, AWS Premier Consulting Partner, to support them in the adoption of machine learning models on AWS. Lavazza worked with Reply to design a product which could fit their needs to predict the results of the tests performed on the production line to guide their operator’s activities.



Advanced Workforce Planning with Click Reply

The impacts of COVID-19 on execution processes are heavily stressing logistics operations both in terms of their ability to maintain service level to customers and to support new security/sanitation requirements. Click ReplyTM Planner is the distribution center control tower tool that allows operations managers to gain full control on service levels.

Advanced Workforce Planning with Click ReplyTM Planner

Warehouse Management System

Case Study

ASSOS: sprint towards success with REPLY WMS

ASSOS, a leading company in the high quality cycling wear industry, has managed to improve its e-commerce, doubling the preparation and delivery speed, while at the same time maintaining high quality standards. All this, thanks to the LEA ReplyTM WMS, the warehouse management solution that is part of LEA ReplyTM, the latest generation, supply chain execution platform.

ASSOS sprint towards success with REPLY WMS 0

Supply Chain Management


Online grocery beyond COVID-19

LEA ReplyTM In-Store Picking is a mobile-based solution that simplifies the preparation process of an online order in-store, from distributing orders to operators, picking and scanning items, to pick-up/delivery to final customers.

Supply Chain

White Paper

Uncover the value of real-time Smart Tracking

Your existing IT systems are already producing massive amounts of data, isn’t it about time you put this data to work for you?

Supply Chain

Case Study

Driving innovation with autonomous robots

Find out how Logistics Reply helped Nexive, one of the major players in parcel distribution in the Italian market, empower the sorting and shipment of over eight million parcels each year with its next generation supply chain execution platform LEA ReplyTM and the latest automation technology.


Case Study

Oracle ERP cloud solution for Bormioli Pharma
The project “Moving to the Cloud”

The main objective of the "Moving to the Cloud" Project, developed with Business Reply,is to enable Bormioli Pharma to advance the Digital Transformation Strategy path with the Oracle ERP cloud solution.

Retail Revolution


Retail in the 2020's

Download the IMRG-Reply "Retail in the 2020s" Report to find out how retail will be disrupted over the next decade. In this report we look at the changing dynamics of the consumer revolution and seek to highlight why this will affect how merchants manage demand, source products and which technology systems will play a key role in this brave new world.

Retail in the 2020's 0

13.06.2012 - 14.06.2012


Logistics Link Live 2012

@logistics Reply took part in Logistics Link Live, one of the three well-respected and well-established Logistics Link events, held at the NEC, Birmingham, on 13 and 14 June 2012.

01.05.2012 - 03.05.2012


Multimodal 2012

@logistics Reply UK attended Multimodal 2012, an event dedicated to the UK & Irish cargo-owning community, that took place from 1 to 3 May 2012 at the NEC in Birmingham.


News & Communication

Gartner positions @logistics Reply in "Magic Quadrant for Warehouse Management Systems"

@logistics Reply, a Reply Group company specialising in the planning and development of integrated Supply Chain Execution solutions (SCM), has been placed within the "Magic Quadrant for Warehouse Management Systems 2012” by leading ICT Analyst, Gartner.

22.03.2012 - 10.05.2012


Warehouse OnDemand Interactive User Tour 2012

@logistics Reply and its partners organized an unique and interactive event which provided a new way to manage logistics and warehouse. The tour reached five cities: Arezzo on 22 March, Bologne on 29 March, Giulianova on 12 April, Caserta on 19 April and Milan on 10 May 2012.

21.02.2012 - 22.02.2012


Logistics Link South 2012

@logistics Reply UK took part in Logistics Link South, an event entirely dedicated to logistics and warehousing, that was held on 21 - 22 February 2012 in Sandown Park, Esher, Surrey.

Best Practice

SCM as a Service

In order to meet companies’ requirements in the areas of visibility, collaboration and efficiency within the supply chain, Reply has developed the SideUp Reply™ suite, a Software as a Service (SaaS) solution for logistics and distribution execution.


Press Article

Enabling Defence Transformation

Experiencing strong demand for its technology and architecture services, Glue Reply is continuing to innovate to meet the needs of defence sector companies that are seeking to transform. Glue Reply empowers the CIO by enabling improved management and control over operations, a more effective portfolio planning capability and the flexibility needed to react to change quickly.

23.11.2011 - 24.11.2011


Global Logistics Expo 2011

@logistics Reply participated in the 17th edition of Global Logistics, an Expoconference dedicated to Logistics, Transportation and Supply Chain, held on 23 and 24 November at the Centro Congressi Hotel Parchi del Garda in Lazise, Verona.



Politecnico di Milano’s Contract Logistics Observatory

@logistics Reply participated in the conference for the presentation of the results of the Contract Logistics Observatory of Politecnico di Milano on 24 November 2011 in Milan.


Press Article

Cloud Control

Defense Management Journal, Issue 54



SMAU – Software for large scale and specialised retailers day

@logistics Reply presented, on 20 October 2011at SMAU, the application of software as a service to the large scale and specialised retailers market.

10.10.2011 - 11.10.2011


Warehousing Futures 2011

@logistics Reply was at Warehousing Futures 2011, the 4th annual networking event for warehouse managers and owners. The event took place on 10 and 11 October 2011 at the Ramada Hotel in Sutton Coldfield, Birmingham.



Plan your logistics

@logistics Reply participated in the event Plan your logistics organized by Trevi Spa on 29 September 2011 in Lancenigo di Villorba (TV).

27.09.2011 - 28.09.2011


Logistics Link North 2011

@logistics Reply took part at Logistics Link North, one of three well-respected and weel-established Logistics Link events this year, at the V3, Doncaster, on 27 and 28 September 2011.

16.06.2011 - 17.06.2011


Meeting Transport & Logistics 2011

@logistics Reply participated to the 19th edition of Meeting Transport & Logistics, a business convention that took place at Centro Congressi Milanofiori in Assago (Milano).

08.06.2011 - 09.06.2011


Logistics Link Live 2011

@logistics Reply took part at Logistics Link Live, one of three well-respected and weel-established Logistics Link events this year, at the NEC, Birmingham, on 8 and 9 June 2011.



ERP Connect

@logistics Reply presented enterprise class warehouse management solutions for SMEs at ERP Connect, an excellent opportunity for those looking at ERP porjects. The event was held in Coventry, Warwickshire on 19 May 2011.

18.05.2011 - 19.05.2011


Global Logistics - May 2011

@logistics Reply participated to Global Logistics’ 16th edition, the most important and qualified event entirely dedicated to Logistics and Supply Chain. This event took place on 18 and 19 May at the Centro Congressi Zanhotel & Meeting Centergross in Bentivoglio, Bologna.



IT Logistics Summit

@logistics Reply took part in the convention “IT Logistics Summit”, which took place on 27th April in Milan.


Press Article

Driving Improvements in Defence Logistics

The UK MoD has embarked on a new approach to the delivery of end-to-end logistics information and processes across defence. The Logistics Network Enabled Capability Programme (Log NEC) is based on the assumption that in the future all elements of the military, together with the industrial and other partners upon which it relies, will be connected to a single coherent communications network.


SaaS in the Warehouse

@logistics Reply response for a SaaS Warehouse Management solution is SideUp Reply™, the new web-based software application for efficient warehouse management, immediately available online and distributed in accordance with the SaaS model.

Best Practice

SCM as a Service

In order to meet companies’ requirements in the areas of visibility, collaboration and efficiency within the supply chain, Reply has developed the SideUp Reply™ suite, a Software as a Service (SaaS) solution for logistics and distribution execution.

15.02.2011 - 16.02.2011


Logistics Link South 2011

@logistics Reply UK participated to Logistics Link South, an event entirely dedicated to logistics and warehousing, held on 15-16 February 2011 in Sandown Park, Esher, Surrey.

3PL / Case History


Logistics Reply supports CEVA Logistics in managing operations and developing business in their Contract Logistics activities. The use of Click Reply™ WM solution in its “standard” and “vertical” version, allows CEVA Logistics to efficiently manage its operations and to integrate its distribution network with its business partners. Logistics Reply’s Application Management services guarantee constant support to operations and continuous system adjustment, in line with the evolution of CEVA Logistics business and that of its clients.

Case Study

Vienna International Airport: Master data optimisation and process simplification in property and facility management

Vienna International Airport implemented the Syskoplan Reply solution iFMS. iFMS (integrated Facility Management System) is a graphical complementary system to SAP for SAP RE-FX and SAP PM/CS.

Case Study

Bertelsmann Book Clubs: Efficient customer relations thanks to a personalized service

Bertelsmann´s book and music clubs are developing the systematic management of their customer relations with the help of the Customer Interaction Center (CIC), a central component of SAP Customer Relationship Management. Data on club members is processed using SAP Business Information Warehouse (SAP BW) and translated into greater business success using the CIC solution.



Port ID Summit

@logistics Reply participated to the convention “Port ID Summit”, on November 23 at Palazzo Ducale in Genoa.

16.11.2010 - 19.11.2010


IMHX Exhibition

@logistics Reply attended the IMHX - the International Materials Handling Exhibition , a must-see event for logistics professionals, held in Birmingham from 16th to 19th of November.


News & Communication

Geodis Wilson has chosen SideUp Reply™ for the ‘on demand’ management of their warehouses

The company, a leader in the field of international transport, has chosen Reply’s Warehouse Management platform to manage the warehouse activities of their subsidiary company, Ancona.



How much space for logistics?

@logistics Reply participated to the conference “How much space for logistics? – Value and implications of organizational, structural and technological logistics today”, that took place on October, 5 at the Palazzo dei Congressi in Salsomaggiore Terme.

16.06.2010 - 17.06.2010


Meeting Transport & Logistics 2010

In Stresa, @logistics Reply took part to the 18th edition of the Meeting Transport & Logistics.

16.06.2010 - 17.06.2010


Logistics Link Live

@logistics Reply UK participated to this event, entirely dedicated to logistics and warehousing, located in the heart of the UK.

Best Practice

SideUp Reply™ Brochure

The product brochure, to discover in two pages all the SideUp Reply™ functionalities, its target and the benefits it offers.

24.03.2010 - 25.03.2010


Global Logistics Executive Summit- March 2010

@logistics Reply participated to the XIV edition of the Global Logistics Summit, which took place in the Centergross Convention Centre in Bologna, on 24 and 25 March 2010.

Case Study

MoD Logistics - Transforming Logistics for Networked Enabled Capability

The vision for UK Defence Logistics is the transformation of the current complex web of processes and systems into a streamlined, optimised, agile and effective ‘end to end’ logistics support chain fully integrated with the front line and industry.


Warehouse Management Systems as a service

The presentation deals with the topic of Warehouse Management Systems as a service, explaining the characteristics, the critical issues and the benefits of the Software as a Service (SaaS) model, as well as presenting the new SideUp Reply offer: the reasons why it has been developed, the business environments it is better suited for and the benefits it offers.

18.11.2009 - 19.11.2009


Global Logistics Executive Summit- November 2009

On 18 and 19 November in Bussolengo (VR), @logistics Reply participated at the XIII edition of the Global Logistics Summit, an important moment of opportunity for the world of Logistics and Supply Chain.



Logistika Meeting

@logistics Reply participated at Logistika Meeting, in Verona on 12 November.

26.10.2009 - 27.10.2009


Focused Logistics

Glue Reply joined the programme as speakers for the event that was in London on 26 and 27 October 2009.

17.06.2009 - 18.06.2009


Meeting Transport & Logistics 2009

On 17 and 18 June in Stresa, @logistics Reply participated with a booth at the 17th edition of the Meeting Transport & Logistics.




@logistics Reply participated at the Technologistics Conference - Informatics, automation and new technologies for the future, that was in Salsomaggiore Terme on 22 April 2009.

Best Practice

Supply chain management and optimization solutions for ERP systems

By combining the competence of processes typical for business consultancy with a in-depth knowledge about the major ERP systems available on the market, Reply provides customers with the best-of-breed mix to ensure a more effective use of ERP systems and an easier execution of the core business processes.

Best Practice

IAS/IFRS accounting standards: problems and solutions

The necessity to implement the IAS/IFRS standards results from the need to adopt clear rules at European Union level aimed at ensuring comparable and transparent financial information.

Best Practice

Click Reply™ Warehouse Management Analytics

Click Reply™ Warehouse Management Analytics is a complementary module for monitoring warehouse performance. The module allows users to correctly and efficiently manage the warehouse, maximising the quality of the service offered to clients and minimising the costs for the company.

Best Practice

Click Reply™ Voice Recognition Module

Click Reply™, the Reply’s Supply Chain proprietary platform, integrates an innovative solution for managing "hands-free" and "eyes-free" systems, based on the Vocollect™ technology, world leader in voice recognition systems for industrial and warehousing applications.

Best Practice

Click Reply™ Warehouse Management

Click Reply™ Warehouse Management is a complete software application, capable of guaranteeing full visibility and traceability of logistics processes and of improving warehouse efficiency.

Best Practice

Click Reply™ RFID Layer

Click Reply™, Reply’s platform for Supply Chain Execution, is enriched with a new proprietary module, named Click Reply™ RFID Layer, able to easily manage and control a wide range of tag reading and writing devices, based on RFID technology.

Best Practice

Click Reply™ TM

Click Reply™ is aimed at companies that manage a fleet of vehicles or who delegate forwarding to one or more external operators but maintain the management of planning and control functions within the company.

Best Practice

Click Reply™

The new frontier of the Supply Chain is to integrate end-to-end solutions, capable of bringing down barriers among suppliers, companies and end-customers, transforming the current models into real Collaborative Networks, where a correct design and implementation of Execution components is becoming more and more important.

Case Study

Unigrà S.p.A.: warehouse and transportation management system

Always attentive to the most advanced developments and applications of technology, Unigrà has for some time been engaged in the reorganization of its manufacturing processes and warehousing systems with the assistance of @logistics Reply’s valuable experience.

11.03.2009 - 12.03.2009


Global Logistics Summit - March 2009

@logistics Reply took part at the XII edition of the Global Logistics Summit, on 11 and 12 March 2009 in Bologna.


Video Reference

Unigrà S.p.A.: warehouse and transportation management systems

Always attentive to the most advanced developments and applications of technology, Unigrà has for some time been engaged in the reorganization of its manufacturing processes and warehousing systems with the assistance of Logistics Reply’s valuable experience.