In addition to Edison Energia’s internal systems, other realms were also integrated into the solution: the online payment component, which enables customers to pay bills through a simple click; the call centre operators component, with a chat function, through which portal users can receive sales and after sales support; as well as the home automation component, making it possible for customers to remotely monitor energy consumption in their homes.
Innovation was a priority even in terms of the technological aspects of the project: the application of image recognition algorithms to carry out self meter readings using smartphone or tablet cameras, helps transform a potentially complex operation into a simple and immediate task. From a content marketing standpoint, the customer has been given the freedom to modify portal elements in full autonomy. This feature has allowed the customer to become independent in revising and publishing editorial content, which can now be done by staff with skills that do not require Web development expertise.
The adoption of a user-centred project approach has also facilitated the creation of a Web application that is configured based on currently authenticated users, facilitating the task of identifying user profiles in order to always offer the best solutions to end customers.