New mobility ecosystem

The mobility industry is currently reinventing itself and this process is characterised by three main trends: the electrification of vehicles, the shift in consumer preferences and the digitalisation of the entire value chain.

For vehicle manufacturers, this development entails a large-scale transformation process towards becoming software-driven companies and a redefinition of their value chains and services within a converging broader mobility ecosystem. But this challenge goes beyond the automotive industry and encompasses among others energy producers as well as service and payment providers: providers with novel roles and new market players will redefine existing value chains and create a new carbon-free mobility ecosystem. It demands skills from user experience design as well as the ability to integrate diverse systems into a holistic, end-to-end mobility experience.