Case Study

Streaming revolution: how to manage live corporate events

Calzedonia Group chooses an AWS public cloud, created with the support of Storm Reply, as the platform capable of effectively conveying internal communication.

#streaming platform
#AWS cloud
#continuous integration


To create an innovative global platform for managing the streaming of corporate or brand events, maintaining constant contact with your sales force.


The impact of the lockdown on business communication

During the COVID-19 pandemic, Calzedonia Group faced the challenge of maintaining communication with its sales network, in order to share the business strategy, news of the collections and the sales objectives.

The extraordinary situation required an immediate response, leading the company to accelerate the digital transformation process. This ensured constant and widespread contact with its collaborators, while fostering a sense of belonging and enthusiasm.


The solution

Robust storage and serverless architecture for smooth streaming

Storm Reply has developed a digital architecture based on the AWS public cloud to guarantee Calzedonia Group the use of a streaming platform with robust, low-latency storage. The serverless infrastructure provides elasticity and scalability, while maintaining a high level of reliability. Thanks to the “pay per usage” cost model adopted, it was also possible to reduce consumption during periods with fewer events, while the execution that was managed with continuous integration & delivery techniques guaranteed Storm Reply to adapt the product to the business needs of the Calzedonia Group and to speed up product releases.

The results

A global success for unmissable live shows


Peak of users connected to the same live show.


Users actively connected to the same live show from start to finish.


Peak requests to access the platform in a day


Calzedonia was founded in Verona in 1986. For more than thirty years, the Group has experienced constant and solid growth in terms of turnover and expansion, creating successful brands and products and establishing itself internationally in fashion retail. Today, the collections are offered exclusively in single-brand stores under the name of Calzedonia, Intimissimi, Tezenis, Intimissimi Uomo, Falconeri, Atelier Emé, Signorvino and Antonio Marras, direct or franchised, present in the world. With a constantly evolving network of retailers, international growth is one of the Group's priorities.


Storm Reply is the Reply group company specialised in the design and implementation of innovative cloud-based solutions and services. Thanks to its consolidated experience in creating and managing Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS) cloud solutions, Storm Reply supports large companies in Europe and around the world in the implementation of cloud-based systems and applications. Storm Reply is a premier-level AWS consulting partner.