Trying different floors
at home with AR
Shaw Floors residential business was looking to elevate their online destination by giving customers a way to better visualize their flooring selections and bridge the online and dealer showroom experience.
#digital experience
,allowExpansion)
THE CHALLENGE
Create a solution that connects the customer’s research and buying phases while building trust and greater loyalty
SCENARIO
Visualize your new room, at home
With customers using digital tools as their primary method of shopping, Shaw Floors needed a more effective and efficient digital experience to allow customers to browse flooring options and visualize their final selections while being able to seamlessly connect with dealers in their area.
HOW WE DID IT
Bring inspiration home
)
)
)
)
The resulting solution, built in Kentico CMS, included interactive 3D room scenes, augmented reality, product trend galleries and “day-in-the-life storytelling” to provide customers inspiration and tools at every turn. It successfully blurred the lines between the online and in-store showroom experience.
A different view all day
Using the concept of “day-in-the-life storytelling” Sagepath Reply was able to demonstrate Shaw's full line of products in everyday life scenarios, highlighting features and benefits, while providing customers with inspirational ideas to update the look of their home.
)
CUSTOMER RETENTION
Maintenance and care one question away
To nurture customers beyond the sale, Sagepath Reply also introduced voice technology to Shaw's suite of tools, providing convenient access to helpful tips on care and maintenance, and a future channel to market Shaw's full line of related products.
)
)
With innovative design and development solutions, Shaw Floors latest digital experiences have served as a beacon to new and existing customers, providing increased traffic, engagement and leads for dealers.
THE RESULTS
Increases across the board
12x
More sales leads for dealers in one month than the prior year
62%
Increase in total page scroll depth
24K+
Device users, nearly 2,000 sessions a day
54%
Increase in user engagement
With a full complement of strategic, creative, technical, marketing and analytics capabilities, Sagepath Reply delivers transformative digital solutions that push boundaries and drive results in B2B, B2C and Supply Chain.