Big Story

A highly scalable eCommerce platform

A performant, available and highly elastic solution for Lavazza's eCommerce platform.


With the increasing trend in online purchases, Lavazza recognizes the need to update its eCommerce websites’ infrastructure to react more rapidly to market and demand changes. Amongst Lavazza’s main requirements they have the needs for a highly performant, highly available, elastic, scale and durable infrastructure; because of the frequent campaigns and offers launched by the Lavazza’s marketing department, an efficient process for a fast content’s update is fundamental to guarantee a day-to-day reactiveness.

The solution

Thanks to Amazon Web Services and Storm Reply, a fourth year in a row Premier Consulting Partner, and Portaltech Reply, SAP Hybris Global Partner of the year, Lavazza was able to achieve the requirements and run its SAP Hybris platform integrated with social login components.

Lavazza chose to move its infrastructure to Amazon Web Services public cloud platform in order to own a performant, resilient and highly elastic solution for hosting its e-commerce platform.

Since the launch of its new eCommerce country websites, thanks to Amazon Web Services, Lavazza was able to release new products and mass digital marketing initiatives on a daily basis reacting almost immediately to the internal business demand. With the expertise and commitment of Storm Reply's MSP experienced team, Lavazza can benefit from an Amazon Premier Consulting Partner's status, managing their systems and applications on AWS. Storm Reply’s MSP services include Cloud infrastructure monitoring, deployment of new workloads and the Cloud environment’s service management. With these services, Lavazza was able to quickly establish a successful collaboration and effectively migrate, manage and operate their applications on AWS.



Established in 1895 in Turin, the Italian roaster has been owned by the Lavazza family for four generations. In sixth place in the world ranking of roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting 60% of its production. Lavazza employs a total of about 3,000 people — after the Carte Noire acquisition — with a turnover of more than €1.9 billion in 2016. Lavazza invented the concept of blending — or in other words the art of combining different types of coffee from different geographical areas — in its early years and this continues to be a distinctive feature of most of its products.


Storm Reply is the Reply Group company specialising in design and implementation of cloud based solutions and services. Storm Reply holds Amazon Premier Consulting Partner Status helping a large number of significant customers in Europe run their systems and applications on top of AWS Platform. Having a consolidated experience in Cloud IaaS, SaaS and PaaS architectures, Storm Reply provides an end to end set of services for Cloud Adoption, Development of new applications and management full services of their cloud environment. Having deep competencies and experiences on management of complex cloud projects, Storm Reply helps customers to implement their Strategy Cloud Approach. In particular, Storm Reply offers services on Cloud Strategy and Migration, Cloud Applications Development and Cloud Service Management.