With the increasing trend in online purchases, Lavazza recognizes the need to update its eCommerce websites’ infrastructure to react more rapidly to market and demand changes. Amongst Lavazza’s main requirements they have the needs for a highly performant, highly available, elastic, scale and durable infrastructure; because of the frequent campaigns and offers launched by the Lavazza’s marketing department, an efficient process for a fast content’s update is fundamental to guarantee a day-to-day reactiveness.
Lavazza chose to move its infrastructure to Amazon Web Services public cloud platform in order to own a performant, resilient and highly elastic solution for hosting its e-commerce platform.
Since the launch of its new eCommerce country websites, thanks to Amazon Web Services, Lavazza was able to release new products and mass digital marketing initiatives on a daily basis reacting almost immediately to the internal business demand.
Established in 1895 in Turin, the Italian roaster has been owned by the Lavazza family for four generations. In sixth place in the world ranking of roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting 60% of its production. Lavazza employs a total of about 3,000 people — after the Carte Noire acquisition — with a turnover of more than €1.9 billion in 2016. Lavazza invented the concept of blending — or in other words the art of combining different types of coffee from different geographical areas — in its early years and this continues to be a distinctive feature of most of its products.
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