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Concept Reply has developed a proprietary Contextual Marketing Platform that interacts with iBeacons, Android BLE Beacons, Ultrasounds Beacons, Audio Watermarks. These technologies allow to understand the contest and, above all, where the customer is. In this way, we can engage the customer across multiple devices, channels and platforms. New approaches to behavioral modeling, buyer personas and predictive analytics can help make the customer journey more profitable. Concept Reply Contextual Marketing Platform accompanies the customer in its purchasing decision from first stimulus to the In-Store Experience.
Hi engage Contextual Marketing Platform has already integrated with more common Content Management System (Microsoft, Oracle, and SAP).
Hi engage is a Contextual Marketing solution that allows, using your smartphone and tablet, to experience an innovative shopping journey. It enables brands and companies to open a new, direct and personal channel of communication with their customers. Hi engage technology sends text, audio and video messages in multiple languages, manages barcodes and QR Codes. Hi engage accompanies the customer in its purchasing journey from ﬁrst stimulus to the In-Store Experience In fact, starting from the first stimulus, such as TV program, show, video, the brand can get in touch with customer and begins to setup a closer customer relationship with a lot of engaging activities through second screen: promotions, new product announcement, game, drive to store initiatives. Hi engage is highly selective, allowing speciﬁc areas of the store to be covered. This characteristic provides brand and marketing managers with an extremely effective personalization tool, which can be used to target an individual buyer or refer to a particular product with a speciﬁc message. The installation of Hi engage emitters in store it’s not invasive and requires no special support infrastructure. This means it can be set up quickly and inexpensively. In addition to the retail and mass distribution sectors, the solution can be used at events, shows, museums and art galleries and in many other business-to-consumer communication applications.