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Social Networking & Crowdsourcing

Best Practice

Announcing 'Fabbrica Futuro', the social platform for Reale Group employees

The aim is to transfer knowledge about the group’s strategic projects in Italy and Spain by engaging with employees in a new and innovative way.

FOCUS ON: News, Social Networking & Crowdsourcing,

30 June 2015

‘Fabbrica Futuro’ (or ‘Future Factory’) is a social platform that facilitates informal conversations about a range of topics via a simple and intuitive interface, across all of the Reale Group’s constituent companies, both within Italy and abroad.

The objectives for the group’s strategic projects, which are currently underway, are ambitious, and include enhancing customer service levels and making management processes more efficient while anticipating the next moves of competitors in an increasingly tough market. Fabbrica Futuro, the platform developed in line with the values of the new brand, involves employees in an innovative and more socially oriented way, to make them part of one of the most radical and far-reaching phases of the group’s evolution.

Fabbrica Futuro is a genuine corporate social network that has been created in cooperation with TamTamy Reply, the Reply group company that specialises in designing and developing commmunities. TamTamy Reply has supported the Reale Group through every stage of the project, including the design of the functionalities, the integration of its own social networking platform delivered as a cloud-based service, and the devising and implementation of an internal launch campaign designed to arouse employees’ interest and engagement.

Within the Fabbrica Futuro platform, Reale Group employees can freely share multimedia content, post their own contributions or comments on initiatives, respond to surveys, and create communities in which documents can be exchanged on specific areas of work. In addition, every user has a personal page on which they can share a wide range of information and updates, including their continually developing professional skill sets. As a social network, this represents a more effective way of creating connections based on professional and working relationships.

"This is an extraordinary opportunity to work in new ways, by creating links and sharing information and our expertise by means of the most up-to-date technological resources. It’s a first concrete step towards the kind of ‘digital work place’that now exists in the most advanced organizations," explained Luca Filippone, CEO of Reale Mutua. "What’s more, our strategic projects are changing the face of our group and will continue to do so throughout the coming years, by encompassing all of our main business areas and bringing about a genuine shift in our approach".

Reale Group

Founded in Turin in 1828, Società Reale Mutua di Assicurazioni is the largest mutual insurance company in Italy. It is the lead company within the Reale Group, which employs around 3,000 people who look after the needs of more than 3.5 million insured clients. Reale Mutua offers an extremely wide range of products in both the indemnity and life sectors. It has more than 1.4 members and policy-holders and is represented by more than 340 branch offices. The company is one of the most financially robust in the market, as demonstrated by its certified solvency ratio of 455%.

This press release is a translation, the Italian version will prevail.

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