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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

Merging the physical world with virtual experiences

The Metaverse is the next iteration of the internet, supporting ongoing online 3D virtual environments where the world’s publicly accessible virtual experiences, real-time 3D contents and other related media are connected and accessible through VR/AR, as well as through classic devices such as PC or mobile.

An immersive Web3 internet, where users meet in virtual spaces, represent themselves as avatars and share virtual objects through new technologies.

In the near future, we will have a digital layer of our everyday life: a virtual presence of ourselves will perform all the activities we typically do, within a Real-World Metaverse fueled by real-time data. We will live a whole existence in virtual environments, where we will be represented by our Human Digital Twins.

Filippo Rizzante
CTO, Reply

Metaverse: the challenge

The user’s own digital identity being represented as an avatar should become something universal and exploitable in various Metaverse spaces. This is a big challenge with current initiatives, which are mainly centered around proprietary, locked-in Metaverse solutions.

Building a system to connect these worlds, with interoperable assets and avatars, is a key step in enabling a shared Metaverse. This will lead to the creation of a new level of reality which will be fully digital, with its own values and economy, and including an expression of ourselves, as in the real world. Many sub-challenges come with this mission: privacy, identity theft and security concerns which should not be dismissed.

Web3 and decentralized technologies like blockchain could represent a solution: NFTs, for instance, could help locate practical applications in the Metaverse not only for guaranteeing the ownership of a digital identity, but also for securing transactions of virtual objects and ensuring interoperability between Metaverse platforms.

Integrating computing and real world:
Reply's role






One of the enablers of the Metaverse is the evolution from two-dimensional to three-dimensional virtual environments, giving users the ability to explore "volumetric" and immersive spaces and content.

Relying on technologies such as photography-based reproduction and three-dimensional modelling, Reply develops virtual environments for brands and companies which are either directly accessible for autonomous navigation, or accessible with assistance from remotely-connected experts; assistance ranging from the designing of user experiences, to support with the technical integration of virtual spaces.

Reply's virtual environments scope ranges from experience with virtual showrooms, which are true enablers of visualisation and exploration of 3D models for e-commerce platforms, to multi-user remote visits, which create the possibility of virtually exploring artworks or places from other eras.

A Digital Twin is a digital representation of a physical entity or system, fueled by IoT devices and edge computing. Digital Twins can be visualized in 2D, but their true potential is achieved through the use of AR/VR technology: in this way, data can be visualized in a Metaverse context as a 3D model that contains information both from a physical object and from integrated sensors.

Given their expertise in Edge Computing, IoT and AR/MR technologies, Reply leverages various platforms to digitally transform typically manual processes for faster, safer and more efficient business operations, enabling improved smart maintenance and upgrading operations of the actual object. In this way, it’s possible to help companies get a glimpse of how real-world IoT data is, in real time, overlaid on top of the physical world through Spatial Computing experiences; all within an AR Real-World Metaverse.

The development of 3D real-time contents, objects and items is one of the keys to the development of the Metaverse, digitizing companies’ design and production flows.

Reply can support companies in creating 3D contents from a uniform data model for different communication channels (virtual reality applications, image content for car configurators on the web, CGI image production for print, simple animations for websites, or contents for video streaming). In this way, previously separate production processes are merged into one production pipeline, which dramatically reduces the overall time and effort required.

Based on Reply’s expertise, it is possible to produce the right assets for each company's specific audience and needs by leveraging creativity, in accordance with the brand vision and the marketing and engagement objectives adopted.

Within the Metaverse, the role of robots will become increasingly relevant where performing automated tasks and collaborating in the creation of virtual interactions is concerned; whilst leveraging Real-World Metaverse data.

The Real-World Metaverse provides a common reference for AI computer vision, allowing it to collaborate with Spatial Computing devices like AR/VR ones and robots, leveraging a shared spatial map with connected Spatial Anchors that can also be used with Wayfinding for autonomous mobile robotics navigation.

Large point clouds created with 3D laser scanning provide an opportunity to efficiently create Digital Twin base data. Reply is leveraging the Boston Dynamics Spot robot to create large 3D scans of buildings, then using the HoloLens with remote cloud rendering to visualize this complex data within the Real-World Metaverse, allowing for an overlay of scans and a comparison with the physical world.

Within this new virtual ecosystem, digital asset ownership and transactions will be managed securely and transparently through technologies like blockchain, that enable NFTs (Non Fungible Tokens).

NFTs are cryptographic digital assets registered and transferred on blockchain, but not mutually interchangeable: they are "one-of-a-kind" assets in the digital world that can be bought and sold like any other part of a property. Each NFT represents a unique digital item that can be bought or earned by a Metaverse user and traded on the market. Digital ownership, enabled by NFTs, is a signal to show what we believe in and gives a shout out to the communities we’re part of.

Reply supports companies by educating them and broadening their perspectives of NFTs and cryptocurrencies, delivering NFT-based marketing strategies, thanks to their technical expertise and utility-oriented project design.

Discover more about our world of Metaverse experiences

Announcing Meta Minutes – Bite-Sized Pieces of the Metaverse 0



Announcing Meta Minutes – Bite-Sized Pieces of the Metaverse

Valorem Reply announces the new show, Meta Minutes. In this series, Valorem Reply will condense complex topics related to the Metaverse into short bite-sized pieces that can be consumed in 10-20 minutes as quick snacks.

Stay tuned!


Best Practice

Nfts - Enablers Of Digital Ownership

NFTs (Non-Fungible Tokens) can be described as cryptographic digital assets registered and transferred on the blockchain and with the advent of the Metaverse, they are set to play a crucial role. Within this constantly changing reality, Reply is the ideal partner to undertake a digital transformation journey supported by Blockchain.

Nfts - Enablers Of Digital Ownership 0

Digital Experience

Case Study

A revolution in content production

The triumph of social media and the trends towards personalised customer communication are increasing the demand for image and film content almost immeasurably. For the customer Opel, Reply has developed an innovative solution to create content from a uniform data model for various communication channels.

A revolution in content production 0

Industry 4.0

Best Practice

Smart Maintenance

Industrial machinery and automated production plants are increasingly sophisticated and complex systems, and working on them requires specialised training that can often be carried out only close to the intervention areas. Smart Maintenance is Reply's answer to the need for digital transformation and workforce enhancement through immersive technologies, always keeping human capital at the heart of the solution.


Case Study

Roche is using mixed reality for the presentation of oncological therapies

Healthcare company Roche presents oncological therapies through holograms. Infinity Reply and McCann Health realised a 3D system based on Microsoft HoloLens, dedicated to healthcare professionals, who were able to ‘touch’ the mechanism of action of immunotherapy drugs.

Virtual reality

Case Study

The museum that isn’t there

Guaranteeing a digital experience that is as close as possible to reality is a challenge faced by many museums and organisations in the world of art, even more so in times when physical visits are impossible. The goal that prompted the De Fornaris Foundation to create "The museum that isn’t there", with the support of Infinity Reply

The museum that isn’t there 0

Immersive Experience


Virtual Interactive Showroom

Protocube Reply believes that the value of the technological solution lies, above all, in the digital experience it is able to provide, where emotion and engagement play a central role, together with usability and technical innovation.

Interact and engage with customers in a fully virtual environment

Virtual Interactive Showroom 0

Digital Experience


Mausoleo di Augusto Experience

Infinity Reply created the experience for the Mausoleum of Augustus in collaboration with TIM. To promote the restoration of the Mausoleum, Infinity Reply has developed a multi-platform experience, to immerse the public in an extraordinary journey to discover a heritage that has long been hidden and now returned to the people.



ARIA - Virtual Personal Shopper

ARIA - Virtual Personal Shopper combines a real-time 3D configurator with a conversational interface, to make the digital experience between a product and its users as natural and straightforward as possible, both online and in-store. Reply's goal is to offer brands a practical and scalable product for all their commercial needs.



HOLOBEAM - Holographic telepresence technology

Valorem Reply’s holographic telepresence technology, HoloBeam, makes it possible to remotely communicate with your colleagues, partners and clients using 3D depth, motion, and full color volumetric video and a standard internet connection, from anywhere in the world, in real-time, and with no perceptible delay.

Industry Manufacturing 4.0

CIM Virtual Tour

CIM4.0 is the national reference point for Industry 4.0, with a strong specialization in Additive Manufacturing and Digital Factory. Discover all the spaces of CIM4.0, powered by Protocube Reply, from your computer thanks to virtual reality.

3d platform

Best Practice

3D Digital transformation

The Fashion & Luxury sector needs to be accompanied to the next level of digital transformation, becoming more efficient and sustainable.
After several years of experience with different brands, Reply has developed a holistic view to strategically integrate 3D technologies in the product development process, enhancing the related digital assets and 3D resources within an end-to-end solution.

3D Digital transformation 0