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Reply, as Platinum Sponsor, is participating with a range of companies from its Network that are actively engaged in these sectors.
In this talk by Envision Reply, our experts Marco Abbondi and Irene Buonanno will illustrate the main sector trends by analysing ROI maximization strategies from a business point of view and highlighting the advantages of adopting Advanced Analytics (Machine Learning & AI) and Martech solutions.
Adoption of Qualtrics permits to acquire and analyze in a proactive and effective way the data collected directly from customers, and to intersect them with the ones produced by commerce channels, to gain evidence and operational suggestions to enhance Customer eXperience.
An Experience Management project is about a continuous improvement of all processes related to communication and selling.
A wide range of success cases in Retail markets proves how reputation enhancement and brand awareness goes hand in hand with higher effectiveness in the market, with customers more satisfied and higher revenues for the company.
Social distancing and our new purchasing habits, constraints on travel and on travel times and costs are driving companies to reconsider the methods of engagement and online purchasing, both in the B2C and the B2B channels. In particular, in the Fashion and Luxury world, brands must quickly redesign their approach to the presentation of collections and sale, by trying to involve and satisfy their customers.
In order to engage the customer, transmitting the differentiating values of the brand and ensuring the typical e-commerce functionality, it is necessary to imagine new ways of interacting, by exploiting the full potential of 3D technologies for the creation and virtualisation of environments and products.
Unforeseen market events, consumers that expect personalised interactions with their favourite brands, and competitors that are only a click away.
These are just some of the forces driving the need for an enhancement of the visibility of products and operational processes, for smart, agile and optimised supply chains.
The leading brands in the retail sector have understood the huge value of their data and have acquired visibility software solutions to transform this data into actionable information to empower decision-making and boost your business.Discover how LEA Reply ™ Visibility, combined with your enterprise data, can bring your company on the road to success. In this session, we will talk you about: which are the benefits of a visibility system, what makes our LEA Reply™ Visibility stand out and how LEA Reply™ Visibility helped our clients to improve their performances and gain an edge over the competition, through a focus on two customer success cases.
How to leverage Machine Learning algorithms to drive business decisions in the Retail scenario? On one hand, you can analyse product data feeds to optimize product performances, both in terms of sales and replenishment, during the whole life-cycle. On the other hand, you can analyse customer behaviour to predict customer preferences and adopt a one-to-one marketing strategy.
But how to turn words into facts? During our session we will share our experience on different business cases of the Retail sector, deepening into the L’Oreal use case.
We'll talk about increasing sales, reducing costs, optimizing prices, increase retention: but this is just the beginning.