Event

AI Week 2025

Reply will participate in the AI WEEK on May 13th and 14th, the event dedicated to Artificial Intelligence, an opportunity to explore the latest innovations in the field of AI.

Info

May 13 - May 14, 2025

Fiera Rho Milano

Italian and english

Unlock the potential of Generative AI: where innovation meets the future, with Reply

On May 13th and 14th, AI WEEK will take place at Fiera Rho Milano, an event dedicated to Artificial Intelligence. Two days to explore all the potential of AI as a strategic lever to make any business more competitive, efficient, and sustainable.

Reply will participate with two plenary presentations, one inspirational and one technical, as well as interactive speeches and workshops. A concrete opportunity to discover how Artificial Intelligence can generate value in every sector by optimizing processes and accelerating innovation.

We look forward to seeing you at our booths no. 53 and 54, where you can meet Reply experts and participate in live demos designed to provide concrete insights on how to apply AI in your business context.

Discover more and register

Inspirational and Technical Plenary Sessions

GenAI: the spark that changes everything - Inspirational Plenary | May 13th, 10:30 AM

We are living at the dawn of a new technological era, where Generative Artificial Intelligence is no longer just one innovation among many, but a force capable of transforming every aspect of our existence. From human creativity to productivity, from user experience to the physical world, and even redefining the very way we conceive and develop software — GenAI is the spark that is rewriting the rules.

This is not just about automation: it’s a transformation that spans language, images, virtual worlds, and our very ability to imagine. Through real-world examples — such as software entirely generated by AI, intelligent robots in industrial environments, and new forms of assisted creativity — we will explore how the collaboration between humans and artificial intelligences is ushering in a new era, accelerating change and opening up new possibilities for individuals and organizations.

Welcome to the era of GenAI.

Crafting Tomorrow's Software: The Role of AI - Technical Plenary | May 14th, 12:30 PM

Software is no longer just code: it is the intelligence of our era. Today, thanks to Generative Artificial Intelligence, we are witnessing the emergence of a new development paradigm, where autonomous agents, intelligent copilots, and multimodal models don’t just support developers — they actively collaborate in the creation of the software itself.

In this talk, we will explore how AI is revolutionizing the entire software development lifecycle: from requirements analysis to code generation, from automated testing to deployment and monitoring. We will present Silicon Shoring, Reply’s new Software Delivery model, and its business benefits.

This is not about replacing programmers, but about enhancing human ingenuity — freeing it from the constraints of code to focus on creativity, architecture, and added value.

The future of software is being written now — and AI is the pen.

Follow our workshops and stand-up speeches

Rethinking E-Commerce with Multi-Agent Artificial Intelligence | May 13th, 11:45 AM

The speech will focus on how it is possible to transform e-commerce operations through the use of a multi-agent artificial intelligence system. During the presentation, it will be explained how this advanced ecosystem can orchestrate a network of intelligent agents to identify, diagnose, and resolve in real-time issues such as sales declines or inefficiencies in marketing strategies. Additionally, the numerous benefits of integrating AI agents into e-commerce platforms will be explored, including:
- Intelligent Automation: By leveraging natural language integration systems, along with support from standard APIs, it is possible to accelerate the integration between agents and the target systems of operations.
- Operational Flexibility: A system that supports both autonomous operations and those guided by human intervention, freeing teams from daily operational tasks and allowing them to focus on more impactful strategic initiatives.
Finally, the speech will highlight how AI agents for commerce contribute to optimizing workflows, increasing the resilience of the entire ecosystem, and encouraging a continuous improvement process. Through real-time data analysis, this solution enables fast and precise decision-making, ensuring a competitive advantage in the e-commerce market.

Securing Nexi Payments: AI as a Digital Shield | May 13th, 12:30 PM

This speech will illustrate how, together with Nexi, an advanced fraud intelligence solution powered by artificial intelligence has been developed, designed to enhance the security of digital payments. Through the integration of AI, we have been able to detect fraud with high precision, ensuring extremely rapid response times while preserving a smooth and uninterrupted user experience. Additionally, we will delve into the key technological advancements underlying the system, the challenges posed by the introduction of PSD2 regulations, the benefits of adopting machine learning models, and the scalable, interoperable architecture built to ensure compatibility with existing infrastructures.

AI-Powered ESB Modernization: the Reale ITES case | May 13th, 1:00 PM

In recent years, many companies have outsourced the management of their IT systems, losing control over technical and functional knowledge. This has slowed innovation and created lock-in, particularly in business integration systems, which often rely on expensive, proprietary legacy solutions like Enterprise Service Bus (ESB), which centralize communication between applications. In this session, we will explore how Generative Artificial Intelligence is transforming this landscape by simplifying and accelerating the migration from legacy systems to modern cloud-native architectures. We will demonstrate how an AI-based solution can support ESB modernization through intelligent discovery techniques, automated service catalogs, rebuilding of technical specifications, and assisted porting. In collaboration with Reale ITES, we will present a concrete example of how this solution has delivered tangible results in an insurance context.

Caring & NBA in BPER: The Agent-Centric Evolution | May 13th, 3:45 PM

During the speech, we will present the Caring Score & Next Best Action (NBA) system solution of BPER, showing how the addition of a new Agentic AI framework will enable the implementation of more dynamic and personalized interactions. We will explore how the latest key technologies offered by Google Cloud – particularly the Agent Development Kit (ADK), the Agent2Agent (A2A) protocol, and the Agent Engine, together with support for Anthropic's MCP – provide the foundation for transforming the existing system into a more powerful and responsive tool. Go Reply's vision involves multiple specialized Agents interacting to dynamically understand customer needs, reason about complex scenarios, and integrate new personalized Next Best Actions. The goal is to improve customer satisfaction, retention, and overall value, thanks to more targeted interactions and proactive engagement, overcoming the limitations of traditional batch-based models.

Transforming Digital Interaction with AI Agents at Arca Fondi SGR | May 13th, 4:45 PM

In today’s digital landscape, user interactions are evolving from static responses to increasingly dynamic and personalized experiences. Our solution introduces this evolution within the ARCA Fondi SGR platform through the integration of an advanced system powered by artificial intelligence, designed to significantly enhance interactivity and personalization of the user experience. The solution, powered by state-of-the-art language models (LLM), functions as a conversational search engine capable of understanding and interpreting user needs in real-time. By analyzing specific data, it provides tailored responses, retrieves updated information via API calls, and offers in-depth insights into the platform’s structure and services. Furthermore, the system ensures that clients and advisors have immediate access to the most recent information regarding funds and other strategic topics, improving the quality and timeliness of support. This approach represents a paradigm shift compared to traditional chatbots: no longer just simple response tools, but true digital assistants capable of supporting intelligent, flexible, and data-driven conversations, redefining the way users interact with the ARCA Fondi SGR digital ecosystem.

Steward: GenAI Towards Data Democratization | May 14th, 9:45 AM

In a data-driven business environment, the ability to access and understand the information asset is a crucial factor for success. Starting from the need to democratize and enable business users to interact directly with data, we have designed a virtual assistant that uses a chatbot interface to allow natural language queries of the company's data catalog. Thanks to its understanding of key business concepts, Steward is able to guide the user in navigating the data by performing functional searches of fields, mapping between systems, and supporting the management of data requests.

Come, Meet Sally: The Multi-Agent Solution for CRM, a Business Paradigm! | May 14th, 10:45 AM

Discover how to transform the world of CRM and business processes with Sally, our multi-agent artificial intelligence-based solution. Thanks to agentic intelligence, Sally offers advanced automation, smart decision-making, and a significantly improved customer experience. In this speech, we will explore how Sally enables the delivery of tailored solutions, perfectly capable of meeting the specific needs of each customer.

Bring your Own Agent: a Secure and Decentralized AI, always on your device | May 14th, 2:45 PM

In this speech, we will demonstrate how open-source artificial intelligence models can run directly on personal devices, such as Android smartphones, opening new opportunities in terms of efficiency, privacy, and control. We will delve into the reasons why an increasing number of companies are opting for local solutions installed on physical devices or in private environments, without relying on external servers or complex infrastructures. This is a strategic choice to reduce costs, leverage already available resources, protect sensitive data, and maintain full control over AI usage. During the session, we will explore the benefits of this approach: the ability to easily manage a very high number of users, enhanced privacy protection since the data remains on the device, and a new way of using AI where the user chooses the model to use.

Meet our experts at our booth

Reply will be present at booths no. 53 and 54 in the exhibition area to showcase innovative AI-based solutions and share successful case studies, demonstrating the tangible impact of AI and offering valuable insights and takeaways.

Your Smart Ticketing Advisor

This demo showcases an innovative multi-agent system for ticket management through artificial intelligence. The agents collaborate to streamline management, automate tasks, and improve support. Each agent handles ticket classification, prioritization, and resolution, with an autonomous reasoning process. The orchestrator decides which agent to call based on the task. The collaboration between agents, which goes beyond traditional systems, leads to faster and more precise resolutions.

AI-Driven Websites: A Dynamic Experience with Real-Time Adapting Content

Thanks to generative artificial intelligence, digital experiences adapt in real-time to user interests. In this demo, we will show how AI can replace traditional navigation menus by creating personalized content and suggesting media (texts, images, videos, and audio) based on a vast knowledge base. The result is a seamless interaction without fixed paths. We will also explore how AI optimizes content management, reducing editorial work and utilizing existing materials, even if they were not originally intended for the web.

Data Steward

Assistant

Managing and accessing business data can be complex, especially when information is distributed across different systems and formats. Steward is the AI assistant that simplifies this process, enhancing access to business data and promoting the democratization of information through a natural language-based conversational interface. Steward is available in two versions: the Business Edition, a Data Catalog Assistant designed for business users, which facilitates data democratization, and the Tech Edition, a Data Governance Assistant designed to support the Data Governance team’s work.

Agentic Commerce: Artificial Intelligence at the Service of e-commerce

Discover Agentic Commerce, an innovative approach to e-commerce where artificial intelligence drives the improvement of operational and strategic processes. During the demo, we will show how AI-based solutions can automate decisions, analyze data in real-time, and make workflows more efficient. Through concrete use cases, we will illustrate how a multi-agent ecosystem works: autonomous systems solving operational issues and intelligent tools supporting daily activities. This is an opportunity to see how adopting AI can make online business more agile, competitive, and sustainable.

AI-Driven Fashion

Prototyping

The solution offers an innovative experience that integrates artificial intelligence into the fashion design process. It allows the transformation of initial ideas into photorealistic prototypes of clothing or shoes, customizable in real-time with different color and material options. In this way, the design process is accelerated, enabling rapid visualization of the final results, from conception to realization, in just a few minutes.

AI-powered Knowledge

Insourcing

In recent years, many companies have lost direct control over the knowledge of their IT systems due to outsourcing and a lack of updated documentation. In this demo, we will showcase an AI-based solution that automatically and scalably reconstructs technical knowledge by analyzing code, configurations, and other operational elements of systems. We will see how this information is organized into a Knowledge Base, accessible by both users and AI agents, enabling use cases such as knowledge transfer, technological modernization, and impact analysis. Real-world examples from sectors like Finance, Energy, and Fashion will be presented, highlighting concrete benefits in terms of reducing lock-in, time, and costs.

Advanced Interactions with AI-Powered Digital Humans

The demo features a humanoid digital assistant that uses artificial intelligence to interact with users in a natural and engaging way. Designed to empathize with the end user, the assistant goes beyond simple interactions by understanding the user’s intent and responding in an intuitive, human-like manner. By combining real-time language processing with advanced AI technologies, it creates a seamless and personalized experience, making digital interactions more natural, easily understandable, and effective.

Sally: The Multi-Agent Solution for CRM

The demo illustrates how Sally, our multi-agent AI-based CRM solution, optimizes the management of customer interactions and business data. Each agent autonomously collaborates to automate operations, make intelligent decisions, and enhance the customer experience. In this demo, you will see how Sally manages workflows, responds quickly to customer needs, and simplifies information management, increasing the overall efficiency of business operations.

Ready to harness the endless possibilities offered by Artificial Intelligence?

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