Case Study

GlassX: from insurance to the market

We supported Unipol, a leading Insurance company in Italy, in designing a new mobile-first website to launch their new venture in car glass repair and replacement.
The new platform departs from industry benchmarks by quickly allowing customers to receive a quotation and book the service entirely online.

#Product Strategy
#Design and Development

our goal

Designing a mobile-first experience offering service quotations


our method

Design together

The project focused on the service quotation and booking process, which we designed through detailed market analysis, collection of stakeholder requirements, and an iterative co-design approach with the client.


Optimising internal processes

To design a booking process that was based on craftsmanship and paperwork to a mobile-centric experience, we had to redefine every single step with our customer.
We managed to adapt and align the service to fit the user's needs whilst being feasible and aligned to the business processes.

From design to launch

We accompanied our customer during the launch of the service through continuous collaboration and alignment with the business and development team. Bringing to the market a full working service that is now being used by users in the initial pilot phase.


UnipolSai Assicuratori S.p.A. is the multi-branch insurance company of the Unipol Group. UnipolSai operates throughout the country with the most widespread agency network in Italy: about 3,000 agencies and more than 5,700 sub-agencies accompany more than 10 million customers in choosing protection, welfare and quality of life, through a complete range of innovative solutions and cutting-edge technological services. UnipolSai is the first insurance company in the non-life sector and the absolute leader in auto insurance.


Spark Reply was founded in 2016, with the aim of turning innovative ideas into viable businesses through superior experiences and game-changing technologies. Spark Reply is the partner to transforms existing businesses and setting off on new ventures, with people at the core of every project.

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