Case Study

Oracle NetSuite: one platform for all the corporate processes

Allnet Italia, constant growth in the B2B services market

The market of Allnet Italia is constantly growing, with an increasing focus on accessory services with high added value to be provided to the B2B target market. One of the main requirements of Allnet Italia was to standardize all company processes in order to manage customer information and sales transactions, which were often replicated in different systems, through a single database. In addition, Allnet Italia was looking for a modern management solution that could support the growth process and, in particular, the connection of partners (customers and suppliers).

Integrated management with Oracle NetSuite

Oracle NetSuite is the all-in-one management solution that allowed Allnet Italia to manage the B2B e-commerce site, CRM, Marketing, warehouse and general accounting from a single cloud platform. With regards to the general accounting, the module NExIL (NetSuite Extended Italian Localization) was created by Air Reply and activated: the goal was to extend the standard features of NetSuite to meet the needs of the Italian taxation.

Out-of-the-box Business Intelligence directional dashboards were also available in Oracle NetSuite in both Desktop and Mobile mode, for a real-time view of sales-related KPIs through different analysis dimensions (channel, manufacturer, geographical area).


Allnet Italia is a distributor with high added value, , specialising in innovative solutions, information technology and telecommunications. Founded in Bologna in 2000, they have a strategic alliance with the leading German distributor ALLNET GmbH, founded in Munich in 1991, it operates through a global dimension. The continuous search for innovative technologies and a highly specialized and trained young team, will provide complete ICT solutions for small and medium enterprises, public administration, banking and industry.
Allnet Italia operates exclusively indirectly through system integrators, installers and resellers certified throughout Italy, as well as in neighboring countries.


Air Reply is specialised in the design and integration of the innovative NetSuite ERP in Cloud.
Thanks to a highly specialized team, Air Reply supports companies in the Italian and European market, providing end-to-end support that, through the knowledge of corporate and regulatory processes, allows customers to review business processes, which have to migrate to a Cloud model, and design and implement customized applications (desktop and mobile). The experience gained in various market sectors, together with interdisciplinary technical and regulatory skills, becomes a competitive advantage for our customers.
Our application bundles, developed over the years and successfully adopted by major international companies, operating in various market sectors such as Manufacturing, Retail, Professional Service and Wholesales, allow us to be proactive and effective in the development of projects that impact on all the company functions: from the accounting area to the supply chain, from the CRM to the management of human resources and eCommerce.