The shift of interactions from the physical to the digital not only demands the development of technical functions - it requires the rethinking of business models.
The adaptation of new digital technologies is currently at the top of the corporate agenda. This includes, for example, the topic of the Metaverse: A broad technology stack is needed for digital business models in the metaverse. It involves competences in the design of virtual environments and digital twins, the development of 3D real-time content, spatial computing and blockchain technologies to enable the use of NFTs (Non Fungible Tokens). In the future, the use of artificial intelligence will also be necessary for a successful customer experience in order to address customers individually, to create precise analyses and predictions and to react agilely to market movements. This is why companies benefit from providers like Reply who understand how to combine technology and creativity.